Category Archives: Issues Management

Twitter vs. NYT: What is the better business model?

By | Published: May 13, 2013

The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion has been taking place in client meetings and communications planning sessions for several years. Still, it remains unclear whether the industry [...]

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What Print’s Slow Transition to Digital Means for PR

By | Published: May 6, 2013

The digital age and pay walls are finally taking hold at the nation’s largest newspapers, bringing new life to an industry struggling to reinvent itself. For the world of PR, the figures released Wednesday by the Alliance for Audited Media means that our industry can still try to pitch news outlets with more of a [...]

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Accuracy in Reporting: Thoughts on Social Media Impact During the Boston Tragedy

By | Published: April 25, 2013
Boston Magazine Cover

In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.

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Social Media’s Impact on a Crisis

By | Published: April 19, 2013
Sports Illustrated Boston Cover

When cell lines ring busy for hours and it impacts the masses – social media offers us, as individuals, the opportunity to community with our loved ones.

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NBC Spat With Emanuel Brothers, Hickenlooper Outburst

By | Published: April 1, 2013

The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk [...]

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For Gov. John Hickenlooper and 9NEWS, Social Media Makes the Spotlight Burn Brighter

By | Published: March 27, 2013

An interview between Gov. Hickenlooper and 9NEWS reporter Jace Larsen caught not only our attention from a communications perspective, but also created local and national headlines. As PR professionals who maintain relationships with both clients and journalists, there were a lot of takeaways from the heated interview. Read this blog post for more on our take on the situation.

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Happy Birthday, Twitter – What We’ve Learned in Seven Years

By | Published: March 22, 2013

Twitter turned seven-years-old this week. What have we learned and what has changed for communicators during that time?

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PR Filling Gap In Dwindling News Coverage

By | Published: March 18, 2013

The news media’s freefall continues, creating both good and questionable opportunities for the PR world to deliver information directly to consumers, a new report suggests. The Pew Research Center report, “The State of the News Media 2013,” says the power of journalism is shrinking as the news industry continues to cut jobs and news coverage. [...]

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Labeling GMOs a good PR move by Whole Foods

By | Published: March 15, 2013

Whole Foods has changed the way many Americans shop for groceries, but is its decision to create a so-called “health-halo” with GMO-labeling going too far? The fast-growing and sometimes irreverent grocery chain announced last week that it will label all products on its shelves that contain genetically modified ingredients or organisms (GMOs). As part of [...]

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Reputation Management Programs Temper Public Missteps

By | Published: March 14, 2013

CEO gaffes never cease to amaze and recently former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership to Battletoads.

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