Category Archives: Messaging

Local Media More Trusted than National Media

When it comes to media, who do you trust? If you are like most people, you trust local media more than national media. Local media are perceived to be less biased than national media, and to have less of an agenda.

And the proof is in the ratings. A recent Poynter Institute analysis finds that Americans overwhelmingly view local TV news rather than their cable TV counterparts. Media writer James Warren used Chicago as a benchmark and found:

“The power and potency of local news endures, perhaps all the more so in a fragmented digital age. It’s a reality generally missed by media reporters.”

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The general public’s reaction to media is analogous to how they perceive politicians. We all hate “Congress,” but we choose to continue to re-elect our own congressional representatives because we believe that our local representatives are somehow different. And that is the power of local.

Want to Bring Your Brand to Life? Start with Messaging.

messagingThe GroundFloor Media team has worked with many organizations that have struggled to tell their story in a way that engages and resonates with target audiences. Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.

I recently read an article, “Why and how you should integrate messaging into branding” by Carolyn McMaster, that talked about how messaging is now considered “verbal branding.” In the article, McMaster said, “if employees don’t understand an organization’s vision, they can’t convey it to their customers, so the organization will miss advocacy opportunities on its two most important fronts.”

Read more after the jump…