Category Archives: Messaging

Want to Bring Your Brand to Life? Start with Messaging.

messagingThe GroundFloor Media team has worked with many organizations that have struggled to tell their story in a way that engages and resonates with target audiences. Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.

I recently read an article, “Why and how you should integrate messaging into branding” by Carolyn McMaster, that talked about how messaging is now considered “verbal branding.” In the article, McMaster said, “if employees don’t understand an organization’s vision, they can’t convey it to their customers, so the organization will miss advocacy opportunities on its two most important fronts.”

Read more after the jump…