Category Archives: Public Relations

How to choose (and work with) a PR firm

By | Published: May 7, 2013

Many startup companies struggle with the same question: Do I hire a firm or can I handle my marketing and communications efforts internally? Here are a few questions that might help up-and-coming businesses make those decisions.

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When PR Takes Patience…

By | Published: May 2, 2013
5280 Magazine

With fewer outlets out there and smaller staffs at those outlets, demand for “ink” simply outstrips the “ink” supply. However, this has also always just been part of PR – as with so many other aspects of business, PR is about relationships.

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Another Reason Why The Press Release Still Lives

By | Published: April 26, 2013

Optimizing a press release is a simple process that can attract many more readers to your content. Some quick strategies can increase the value and reach of each press release.

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In a Rush? Here’s a ‘Go Time’ Checklist for Sharing News

By | Published: April 17, 2013

Some of the most gratifying PR programs I’ve worked on over the years were for special events that afforded several months of advance planning. Time allows for many luxuries, and in the world of PR, time is something we do not take for granted. I guess that’s because we are often working on tight timelines. [...]

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Snowmageddon! When Bad Weather Happens to Good News

By | Published: April 12, 2013

Whether blizzards, tornadoes, earthquakes or avalanches, what can you do to safeguard news events and announcements from bad weather?

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Trust in America: Are We Really More Cynical Than Ever Before?

By | Published: March 29, 2013

After listening to a presentation by veteran PR expert, Tom Hoog, who ran one of the largest PR firms in the world, Hill+Knowlton Strategies, I found myself curious about one of the topics he covered: Trust. Tom referenced a recent survey that showed Americans’ trust in government, corporate America and the media at all time [...]

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Seeing Red on Facebook

By | Published: March 28, 2013

The Human Rights Campaign provides us with a big reminder of the power of social media when it comes to cause marketing.

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Error Correction – Is it Worth the Effort?

By | Published: March 21, 2013

Gone are the days of the hidden, tiny text box where a publication admits it made a reporting error. In today’s digital media age, you no longer have to wait days or weeks to rectify incorrect or inflammatory comments made about your client. You can now ask outlets for updates to be made online almost [...]

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Reputation Management Programs Temper Public Missteps

By | Published: March 14, 2013

CEO gaffes never cease to amaze and recently former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership to Battletoads.

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The cringe-worthy things journalists do

By | Published: March 2, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two decades as a newsman. Since going down with the ship when the Rocky Mountain News stopped the presses after 150 years, I’ve had few [...]

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