Whether it’s dreaming up the perfect copy for a social media post, crafting a pitch for a key reporter, or strategizing how to report metrics to executives – the daily life of a communications professional requires a lot of widely-varied creative ideas and solutions!
Some days the creativity flows like a river and other days the creative process takes a little longer to get going, which is why I read two recent articles with great interest!
Creativity Isn’t About Talent, It’s a Mood
If you’re a fan of Monty Python, you’re a fan of co-founder John Cleese who – it turns out – is obsessed with creativity. This recent article describes some of Cleese’s best tips for setting the right mood for creativity which include:
- Creating a space/time oasis where you can get away from daily distractions and disturbances
- Sticking with problems just a little longer than when the “easy way out” appears… the alternative is almost always more creative
- My personal favorite: making mistakes because “while you’re being creative, nothing is wrong”
- Embracing humor, because it’s essential to spontaneity and playfulness, two key ingredients to creativity
- Keeping a light hold of the problem you’re pondering, as you’re likely to be rewarded with a creative solution when you least expect it