This week one of our account teams held an “Intense Period Debrief” – an opportunity to assess what went well, what could have gone better and what we can do moving forward to learn from experiences once a project is complete. The irony of this particular meeting was that, in taking the time to take a step back, much of what we learned from this particular account was the importance of taking calculated steps back more often.
The marketing world moves fast – new platforms, new products, content trends (this week it’s sarcastic polls on Twitter, FYI), changes in user behavior… the list of things that change actually changes itself quite frequently.
Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.
How can Twitter’s 140 character missives, and pithy Snapchat highlights get translated into our everyday writing as communicators?
Every time I reach for my AP Style Book, I am reminded of a college journalism professor who left her mark on me for a couple of reasons: First, we had weekly quizzes on the AP Style Book, which was a great way to learn and practice the rules. And if you weren’t sure there was a rule, at least we all learned to use the book to see if a rule existed.
Second, she was a stickler for writing in the simplest terms, using concise, action words and cutting out fat from our writing. Following is a list of words or phrases that should be eliminated from our writing, along with a suitable replacement word. Just like Bitly and Tiny URL help us shorten URLs for social media, this list can help tighten all of our writing. What are some of your favorite words or phrases that can be omitted and replaced with a single word?
The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.
What do you discuss with your TSA agent?
Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?
Thankfully, that question was answered for me on my latest trip.
“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”
But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.
This week marks the end of an era for one of Denver’s most beloved journalists as 9NEWS’ Adele Arakawa officially signs off on June 30. She’s been the evening news anchor for 24 years.
I couldn’t help but feel a little wistful after reading Joanne Ostrow’s article on Arakawa as it seemed clear to me from the article that she is not just ready to retire, but she may be disillusioned with the state of journalism today. If you haven’t read the article, it’s worth a read and you can draw your own conclusions.
It seemed only fitting that Ostrow wrote the piece on Arakawa, as Ostrow had bid farewell in a column less than a year ago to her job at The Denver Post. Ostrow shared her thoughts on a long and productive career reporting about the media for newspapers and magazines, and all the changes she too had seen in the news and entertainment industry.
Communications professionals have long accepted the shrinking news hole and the impact it has had on how we share news and information about our clients.
Newsrooms are much smaller; TV reporters shoot their own stories and regularly report using Facebook Live. Newspapers are a fraction of the size and print reporters are covering more beats and are expected to produce many more stories each day for their online and social media channels.
It took some time, but now the cable sports world is feeling the same pain. According to Sports Illustrated, ESPN, which had roughly 100 million U.S. households paying for cable in 2012, recently laid off more than 100 journalists, including some well-known, on-air talent. A hundred journalists may not sound like a lot, but that’s on top 300 in 2015, and ESPN is now in 12 million fewer U.S. homes.
Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.
In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:
• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…
The USC Annenberg School for Communication and Journalism recently released its Global Communications Report 2017, and it offers a number of interesting findings that affect the public relations and marketing industries.
One trend that has profound implications for public relations specifically is PESO – paid, earned, shared and owned – content. Historically, public relations has lived in the earned content box, but more than half of PR executives believe that in five years the average consumer will NOT make any distinctions among content that is paid, earned, shared or owned. Read more after the jump…
I am unquestionably an introvert. I love people, and I love being around people… until it’s time to recharge. Then, I need to be alone. With a good book, hiking the trail near my home, or simply laying down and staring at the ceiling fan. I need to be quiet, turn my focus inward and regroup. Afterwards, I’m ready to be around people again.
Whether it’s dreaming up the perfect copy for a social media post, crafting a pitch for a key reporter, or strategizing how to report metrics to executives – the daily life of a communications professional requires a lot of widely-varied creative ideas and solutions!
Some days the creativity flows like a river and other days the creative process takes a little longer to get going, which is why I read two recent articles with great interest!
No matter what side of the aisle your political beliefs fall, it’s hard not to watch the very public antagonistic relationship President Trump and his administration are having with the media.
While President Obama had his fair share of scuffles with the media, they didn’t get the kind of attention President Trump’s school-yard battles are getting now. After several decades during which the media has lost trust, credibility and interest among Americans, will the new President bring back the Fourth Estate to its former glory?
I recently came across a Politico article titled: Trump Is Making Journalism Great Again. According to the article, there’s always been a quid pro quo in Washington, where journalists groom sources, but sources also groom journalists. “There’s nothing inherently unethical about the back-scratching. When a reporter calls an administration source to confirm an embarrassing item, the source may agree to confirm as long as the reporter at the very least agrees to listen sympathetically to the administration’s context.”