Category Archives: Reputation Management

Yelp Tips Help Business Owners Navigate Review Sites

By | Published: May 15, 2013

As review sites like Yelp, Angie’s List and TripAdvisor continue to grow both in consumer use and search engine value, we at GFM receive more frequent questions from clients regarding how to manage a brand’s reputation on these sites. While in the eyes of a business owner review sites can look like the “Wild West,” understanding the etiquette associated with each platform and spending time to monitor and engage in a meaningful manner can go a long way.

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Local Weatherman Makes Rare Apology for Blown Forecast

By | Published: April 11, 2013

Starting a week ago, news stations and newspapers predicted a major blizzard, calling it “snowmageddon” or “snowpocalypse.” Schools were closed, employees were asked to work remotely, and grocery stores reported a run on essentials. We did get snow this week, but since we had warm weather leading up to the storm, it didn’t stick to [...]

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Making Colorado: State’s Branding Campaign vs. Pot

By | Published: April 8, 2013

It was only a matter of time before “entrepreneurs” launched a pot tour of Colorado. Last Sunday’s Denver Post, had an article about a company called My 420 Tours (April 20th or 4/20 refers to a national day where people gather to smoke marijuana). I covered the topic of Colorado’s moniker as the cannabis state [...]

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For Gov. John Hickenlooper and 9NEWS, Social Media Makes the Spotlight Burn Brighter

By | Published: March 27, 2013

An interview between Gov. Hickenlooper and 9NEWS reporter Jace Larsen caught not only our attention from a communications perspective, but also created local and national headlines. As PR professionals who maintain relationships with both clients and journalists, there were a lot of takeaways from the heated interview. Read this blog post for more on our take on the situation.

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Happy Birthday, Twitter – What We’ve Learned in Seven Years

By | Published: March 22, 2013

Twitter turned seven-years-old this week. What have we learned and what has changed for communicators during that time?

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Error Correction – Is it Worth the Effort?

By | Published: March 21, 2013

Gone are the days of the hidden, tiny text box where a publication admits it made a reporting error. In today’s digital media age, you no longer have to wait days or weeks to rectify incorrect or inflammatory comments made about your client. You can now ask outlets for updates to be made online almost [...]

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Reputation Management Programs Temper Public Missteps

By | Published: March 14, 2013

CEO gaffes never cease to amaze and recently former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership to Battletoads.

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