GroundFloor Media & CenterTable Blog

What’s Really Private on Social Media?

Media regularly troll social media feeds for story ideas; a fact recently confirmed by a reporter I met. During our time together, he kept half an eye on the Twitter feed on his phone. If you’re looking to get your story out there, there’s no doubt that social media is an important tool. But if you’re not so keen on your personal story making the spotlight, here are some important things to keep in mind so the media doesn’t find you.

Three Sneaky Reporter Tactics And Tips For How To Respond

For many corporate spokespeople, the prospect of facing an antagonistic reporter can cause long, sleepless nights and even longer media training sessions. But in reality these reporters should be no more difficult to work with than friendly reporters. You just need to some insight into their inner workings so you are well prepared to meet them head on. Check out these three tricks reporters use to get spokespeople to say more than they want and how to make sure you are ready to deal with them.

Crisis Communication Plan: How To Plan For a Crisis

As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.