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Category Archives: Social Media

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Social Media & Mobile Device Habits at GFM

By Alexis Anzalone Anderson | Published: May 17, 2013
GFM Social Media Survey results

How does GroundFloor Media’s team use social media? Read on to find out…

Also posted in GFM News, GroundFloor Media | Tagged facebook, Social Media, Twitter | : Alexis Anzalone Anderson, Jon Woods | Leave a comment

Weekly Reads – The Ever-Evolving World of Social Media

By Jim Licko | Published: May 16, 2013

We’re a bit all over the board with our reads this week, and there doesn’t seem to be a consistent theme other than this: the world of marketing via social media is continually evolving.

Also posted in Weekly Reads | Tagged Social Media, Weekly Reads | : admin, Jim Licko | Leave a comment

Weekly Reads – The Ever-Evolving World of Social Media

By Jon Woods | Published: May 10, 2013

It may seem like social media and the platforms that deliver all of the content that we create every single day are evolving and improving at an astounding rate… but it’s only going to get better (or worse, depending on how you look at it).

Also posted in Weekly Reads | Tagged Social Media, Weekly Reads | : admin, Jon Woods | Leave a comment

How to choose (and work with) a PR firm

By Jim Licko | Published: May 7, 2013

Many startup companies struggle with the same question: Do I hire a firm or can I handle my marketing and communications efforts internally? Here are a few questions that might help up-and-coming businesses make those decisions.

Also posted in GroundFloor Media, Public Relations, Strategic Communications, Thought Leadership | : Jim Licko | Leave a comment

Weekly Reads – Week of April 29, 2013

By Alexis Anzalone Anderson | Published: May 2, 2013

Having a formidable online presence is no easy task, especially when you read these statistics about online publishing, but it is possible to remain top of mind with your target consumers amidst the clutter.

Also posted in Weekly Reads | Tagged Social Media, Weekly Reads | : admin, Alexis Anzalone Anderson | Leave a comment

Weekly Reads – Week of April 22, 2013

By Carissa McCabe, APR | Published: April 26, 2013

In scanning the social media headlines this week, two themes came to light: “people” and “brands.” Both use social media differently – and yet without a good understanding of these people, brands couldn’t thrive in this space.

Also posted in Weekly Reads | Tagged social me, Weekly Reads | : admin, cmccabe | Leave a comment

VIDEO: Add Video to Your Blog – Tips and Strategies to Get Started

By Alexis Anzalone Anderson | Published: April 26, 2013

I have had the pleasure of getting to know Alexandra Hilker, founder of the Denver Bloggers Association, during the last several months. I admire her passion for the local blogger community and jumped at the chance to help her plan the group’s latest meet up. Held at the ultra-cool Black Eye Coffee shop in the [...]

Also posted in GFM in Action | Tagged blogging, Social Media, video | : Alexis Anzalone Anderson | Leave a comment

Accuracy in Reporting: Thoughts on Social Media Impact During the Boston Tragedy

By Ramonna Robinson | Published: April 25, 2013
Boston Magazine Cover

In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.

Also posted in In the News, Issues Management | Tagged issues management, Social Media | : Jon Woods, Ramonna Robinson | 2 Responses

Social Media’s Impact on a Crisis

By Jen Wills | Published: April 19, 2013
Sports Illustrated Boston Cover

When cell lines ring busy for hours and it impacts the masses – social media offers us, as individuals, the opportunity to community with our loved ones.

Also posted in Crisis Communication, In the News, Issues Management | Tagged crisis, crisis communication, Social Media | : Jon Woods, jwills | Leave a comment

The Value of Unbranded, Branded Content

By Jon Woods | Published: April 19, 2013

Fans of your brand know what you’re selling, they know what you do. What they want from your content, written or visual, is to know who you are. Don’t miss an opportunity to tell them.

Also posted in Cause Marketing | Tagged content, content creation, social content | : Jon Woods | Leave a comment
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