Category Archives: Social Media

Social Media & Mobile Device Habits at GFM

By | Published: May 17, 2013
GFM Social Media Survey results

How does GroundFloor Media’s team use social media? Read on to find out…

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Weekly Reads – The Ever-Evolving World of Social Media

By | Published: May 16, 2013

We’re a bit all over the board with our reads this week, and there doesn’t seem to be a consistent theme other than this: the world of marketing via social media is continually evolving.

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Weekly Reads – The Ever-Evolving World of Social Media

By | Published: May 10, 2013

It may seem like social media and the platforms that deliver all of the content that we create every single day are evolving and improving at an astounding rate… but it’s only going to get better (or worse, depending on how you look at it).

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How to choose (and work with) a PR firm

By | Published: May 7, 2013

Many startup companies struggle with the same question: Do I hire a firm or can I handle my marketing and communications efforts internally? Here are a few questions that might help up-and-coming businesses make those decisions.

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Weekly Reads – Week of April 29, 2013

By | Published: May 2, 2013

Having a formidable online presence is no easy task, especially when you read these statistics about online publishing, but it is possible to remain top of mind with your target consumers amidst the clutter.

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Weekly Reads – Week of April 22, 2013

By | Published: April 26, 2013

In scanning the social media headlines this week, two themes came to light: “people” and “brands.” Both use social media differently – and yet without a good understanding of these people, brands couldn’t thrive in this space.

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VIDEO: Add Video to Your Blog – Tips and Strategies to Get Started

By | Published: April 26, 2013

I have had the pleasure of getting to know Alexandra Hilker, founder of the Denver Bloggers Association, during the last several months. I admire her passion for the local blogger community and jumped at the chance to help her plan the group’s latest meet up. Held at the ultra-cool Black Eye Coffee shop in the [...]

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Accuracy in Reporting: Thoughts on Social Media Impact During the Boston Tragedy

By | Published: April 25, 2013
Boston Magazine Cover

In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.

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Social Media’s Impact on a Crisis

By | Published: April 19, 2013
Sports Illustrated Boston Cover

When cell lines ring busy for hours and it impacts the masses – social media offers us, as individuals, the opportunity to community with our loved ones.

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The Value of Unbranded, Branded Content

By | Published: April 19, 2013

Fans of your brand know what you’re selling, they know what you do. What they want from your content, written or visual, is to know who you are. Don’t miss an opportunity to tell them.

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