The artist just announced a partnership with Samsung in which he will give his new album, “Magna Carta Holy Grail,” to 1 million users of Samsung Galaxy smartphones on July 4, three days before the album’s official release date. And by the way, this will all be on Samsung’s dime. Reports state that Samsung paid $5 for each album – or $5 million for this exclusive offer to just its Galaxy customers. The album will appear on these users’ phones through a special “Magna Carta Holy Grail” app.
As Jay-Z once rapped, “I’m not a businessman, I’m a business, man” – and this is a perfect example of his savvy. Here are three things we can all learn from Jay-Z when it comes to online brand launches and knowing how to play the social game: