Category Archives: Social Media

Stop and Think Before You Post

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Some of the world’s biggest advertisers have created public relations disasters for themselves by entrusting the wrong people with their social media accounts, not thinking critically about what they were posting or tackling issues they shouldn’t. Treat this as a reminder to mitigate backlash on social media by solidifying your voice and keeping content consistent with your brand. Always do research when you are unsure about what you’re addressing, or don’t address it at all. Finally, don’t mix up Oprah Winfrey and Whoopi Goldberg. C’mon man!

Social Media Fails

Entrepreneur: The 12 Worst Social Media Fails of 2016
Entrepreneur offers a reminder of what big brands did wrong last year, and the fallout that ensued. Although many of the examples seem unbelievable, they could easily happen to any brand that doesn’t take the necessary steps to fortify their messaging.

Twitter

The Verge: Twitter Might Build a Paid Subscription Service for Power Users
Brands and news organizations will likely be able to pay for an optimized version of Tweetdeck that will allow them to more easily access analytics and alerts. The company is currently conducting a survey with select users to see what new features would be most welcome.

Digital Trends: Twitter Says It Shuttered 377,000 Accounts that Promoted Terrorism
Twitter has been accused in the past of not doing enough to combat extremist activity, but its most recent transparency report states that it closed nearly 377,000 accounts between July and December 2016 due to material promoting terrorism.

Instagram

Digital Trends: Instagram Is Rolling Out New Safety Features, Will Blur ‘Sensitive Content’
Although it hasn’t specified what “sensitive” means, Instagram is attempting to avoid unwanted content from appearing on users’ feeds by placing filters over images that might be offensive.

On the GFM/CenterTable Blog:

Project Highlight:

cocd-website-featuredCenter for Out-Of-Court Divorce | Website Design & Development
Our team brought COCD’s brand guidelines to life by incorporating photography that exemplifies their mission and advances their message to key audiences. And, as a new organization, our team continues to work with COCD to optimize and update the website to suit their needs as they grow.

Corned Beef Hash(tags) For Everyone!

#StPatricksDay hashtagIt’s not too late to jump on the St. Patrick’s Day bandwagon, but don’t wait too long or you may miss out on this pot of gold completely. Whether you’re slinging corned beef hash or green beer this year, you might have the luck of the Irish by using these popular and festive hashtags:

  • #stpatricksday
  • #happystpatricksday
  • #luckoftheirish
  • #irish
  • #ireland
  • #stpattysday
  • #green

Although we know that everyone loves a holiday special, let’s not get carried away and start dropping these hashtags in where it’s not even relevant. No one likes to be deceived and there’s no quicker way to turn people off than by tricking them into clicking through.

Read more after the jump…

CenterTable @ SXSW 2017: Tuesday Sessions

Believe it or not – we’ve reached the end of another amazing SXSW! We had a busy day of packing, automobiles and planes to begin our journey back home – but couldn’t help but squeeze in a few more sessions to take with us on the road.

SXSW may be over - but we leave you with Jim & Carissa squeezing in one last blog post from the Yeti flagship store in Austin!

SXSW may be over – but we worked hard on squeezing in a few more sessions and a final blog post!

Jim’s Take:

  • I tried to work some variety into my schedule on the final day of SXSW, and in the session titled “Investing to Change the World,” a panel of bankers, investors and financial planners talked about how many individuals today are working to align their investments with their values. There are several individual stocks and mutual funds that fit the bill (humanitarian companies, environmental-friendly companies, etc.), and surprisingly, many are outperforming the market itself. The key is just like any other investment – look for companies who are investing in their own long-term success and are inherently resilient. Who wouldn’t want to invest in companies that produce returns AND are making a difference in our world?

Read more after the jump…

CenterTable @ SXSW 2017: Monday Favorites

Day four at SXSW and if the decor at our dinner spot was any indication, things finally got weird in Austin…

Nomnom:

The food was delicious, but the ambiance was even better at Ranch 616.

Not an official member of the waitstaff, but an attentive host at Ranch 616 nonetheless!

Not an official member of the waitstaff, but an attentive host at Ranch 616 nonetheless!

 

 

 

 

 

 

 

 

Read more after the jump…

CenterTable @ SXSW 2017: Monday Sessions

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Art and inspiration are everywhere at SXSW.

The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:

Jim’s Take:

  • I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”

Read more after the jump…

CenterTable @ SXSW 2017: Sunday Favorites

From deviled eggs to celebrity sightings, the Old Fashioned tour of Austin continued with a flash of Alfred Hitchcock’s “Birds” in between. Keep Austin Weird, you guys!

Nomnom:

There’s nothing evil about a delicious deviled egg…

Deviled Eggs from 24 Diner

Deviled Eggs from 24 Diner

Read more after the jump…

CenterTable @ SXSW 2017: Sunday Sessions

We’re just wrapping up our third day of sessions at SXSWi and with the time change and cold weather it wasn’t easy to hop out of bed this morning. But – nothing gets you going like a strong, inspirational session and hearing from Dean Baquet, executive editor of The New York Times, fit the bill perfectly. He reinforced two themes we’ve heard throughout the conference: live your truth and do your best. With that – here’s our best at a recap on today’s sessions!

Jim’s Take:

  • Given our work with the City of Denver’s Denveright and Stay Legit Denver
    Smart Cities: defined

    Smart Cities: defined

    campaigns, I opted to check out a Smart Cities session to start the day. As Google’s second Fiber City, you’d think it would all be rainbows and roses in Austin. But when only 15% of residents who live in affordable housing have in-home internet, the challenges of truly becoming a Smart City – with a plethora of transportation and mobility options, well-connected to the internet and related devices, abundant affordable housing options, etc. – are multi-layered, and ever-changing.

  • In a panel that consisted of representatives from Vox Media, VICE, and The New York Times titled “Social Video and the Future of Consumption,” the focus (even for traditional media outlets) is swiftly turning to live video experiences. The challenge with live video, of course, is taking the live element and ensuring it’s adding value or more context to the story in some way – underscoring the extreme importance of being as creative as possible with videos, rather than just producing videos for video’s sake.
  • Summing a panel titled “Shopping and the Sacred Social Space” up in one line (with panelists from Facebook, Imagur, eBay and Flipboard), and one that’s been a common theme at SXSW 2017: Everything you do content-wise or digital-wise needs to have some kind of value for the end user – emphasize experience, and give more than you take.
  • At the end of the day I attended a session titled “Where we’re going, we don’t need cars” which featured the CEO of Car2Go, among others. Three important statistics for Denver as it grows:
    • By 2050, 70% of the world’s population will have moved back to urban centers
    • Personal vehicles sit idle 96 percent of the time, causing a huge issue with parking/space in already space-constrained urban centers
    • Every 1 Car2Go car (or other, related car sharing service) on the road removes 11 vehicles from our roads and parking structures

Read more after the jump…

CenterTable @ SXSW 2017: Friday Sessions

Noor Tagouri speaking at SXSWi 2017

Noor Tagouri speaking at SXSWi 2017

The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…

CenterTable @ SXSW: 2017 Preview

Hopefully we'll provide enough content to make it feel like you're in Austin.

Hopefully we’ll provide enough content to make it feel like you’re in Austin.

The annual pilgrimage to Austin is upon us this week, and once again GroundFloor Media and CenterTable will be bringing you the sights and sounds of the South by Southwest Interactive (SXSWi) conference! Beginning Thursday, March 9 and continuing through Tuesday, March 14 Carissa McCabe and I will be hitting up as many sessions, brand activations, concerts, product releases, networking events and Bar-b-ques as possible, and reporting back here on the GFM/CenterTable blog as well as a variety of social platforms.

Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…