Category Archives: Social Media

Platforms Make Tweaks to Inspire More Sharing


Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re having trouble keeping up with the latest changes, we’ve got you covered – including a step-by-step guide, an introduction to a new automated tool and a “must follow” list to get you warmed up for the Winter Olympics.


Adweek: Here’s How to Add a GIF to a Story Post
Recently, Instagram added the capability for users to add GIFs to their Stories posts. Been wondering how to get in on that action? Here’s a step-by-step guide complete with illustrations. Read more after the jump…

Maximize Your Social Strategy in 2018


As January already stretches to a close, the relentless updates about new capabilities in social media for business have been fast and furious. Setting yourself up for success can be overwhelming with this constant slew of announcements. From composing killer copy to refreshing your Instagram strategy in the coming months, take a few small steps each week to stay current.


Mashable: Instagram Just Added a Powerful New Way to Stalk People on the App

First there was Snapchat’s Snap Map feature and now Instagram follows that lead with functionality that allows you to see when a person was last active on the app. Log in regularly to your business account so potential customers see that you’re present and available. I always feel like somebody’s watching me… Read more after the jump…

Watch for Falling Social Stats


Looking at the year ahead, both businesses and nonprofits will have to be light footed and prepared to change to stay in the digital game. Nonprofits should pay close attention to the changes Google announced to the Google Ad Grants program. Businesses will have to be nimble to make the best of changes to the Facebook News Feed that are likely to have negative impacts on organic page reach. On the proactive side, brands and marketers in 2018 planning mode are realizing the importance of paying attention to topics like authentic multicultural inclusion, not just ethnic tokenization to stay relevant to diverse audiences.


GroundFloor Media: Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Big news for nonprofits this week. Google Grants announced changes like the hefty lift of maintaining a 5 percent click through rate (CTR) in order to keep the $10,000 a month ad grant. On the plus side, Google is raising the prior $2.00 per bid limit. Our PPC team goes into detail on these changes. Read more after the jump…

Test Your Social Media Savvy

Giraffe Mom and Baby | CenterTable Digital Agency

Photo by Eric Kilby via Flickr

What a year it’s been for social media! Who can forget the giraffe who labored on YouTube for days on end? Twitter doubled its character limit and Finstagram was born. The president’s Twitter account was suspended for just a moment, and a certain gif topped the charts as most popular this year.

Think you’re an expert at all of these topics and more? Then we’ve got a fun quiz for you – hot off the press from The Guardian. Take the quiz and share your score!

Speaking of quizzes, are you familiar with the trivia app HQ? Suffice it to say that you’ll find any number of GFM | CenterTable team members huddled around a phone ready to play each afternoon. Just in time for the holiday break, take our tip and add HQ to your phone. We look forward to competing against you in the next round!

5 Videos You Might Have Missed This Year

Regardless of which side of the aisle you sat on, 2017 was pretty incredible. This year found itself embroiled in some of the most polarizing cultural, political and technological developments the world has ever seen. In a society increasingly connected in a web of social media outlets and platforms, we were collective witnesses to moments that defined humanity, and moments that divided it. Ad agencies, news outlets and production companies naturally responded to the ebb and flow of the cultural mainstream and its socio-political undercurrents by producing increasingly relevant, provocative and entertaining content.

As director of media production at CenterTable, I am always on the lookout for the latest and greatest in media and advertising. This year I compiled a list of 5 social videos produced in 2017 that stood out to me in technical prowess, innovation and boldness. This list includes everything from social media ads to TV commercials. Let’s dive right in (in no particular order).

Read more after the jump…

Digital Marketing Lessons from Award-Winning Smart Ashes

Facebook logo

We were humbled to learn earlier this year that our Be A Smart Ash campaign for the Denver City Forester received the annual Kudos Marketing Award from the National Recreation and Parks Association (NRPA). And we were perhaps even more excited to be invited on NRPA’s monthly webinar to detail some learnings about the campaign.

So what exactly is Be A Smart Ash? We’ll let the campaign tagline do the talking:

1 in 6 trees in Denver are ash trees. And if we do nothing, it’s just a matter of time before they’ll ALL be devoured by the emerald ash borer, the most destructive forest pest in U.S. history. But who wants to be a Debbie Downer when you can Be A Smart Ash? Spend some time on our site and learn how you can help protect your ash and our urban canopy by identifying, treating and replacing Denver’s ash trees.

The Denver City Forester, a division of Denver Parks and Recreation, enlisted our help with a five-year integrated marketing campaign that has included naming, branding, messaging, content creation, internal and external communications, media relations, website development, SEO, digital advertising, video production and social media management.

The goal? Raising awareness about a tiny pest called the emerald ash borer (EAB), which has decimated ash tree populations in more than 25 states and parts of Canada.
Read more after the jump…

Time Spent on Social Media Adds Up

Think quick: how much time did you spend on social media yesterday? Perhaps a few visits to Facebook, posting a photo or two to Instagram, swinging by Twitter to catch the latest news…  If you’re like the average American, you probably spend around two hours a day on these platforms. Totaled up, that’s more than five years of your life dedicated to social media. By comparison, you’re only likely to spend about one year and three months connecting with friends and family in real life – a pretty shocking reality.

Time Spent on Social Media Adds Up | CenterTable Digital Agency

Photo by Hamza Butt via Flickr

And, on the verge of the holidays and the opportunity for lots of friends and family time – in real life and via social media – this is great Read more after the jump…

New Toys for Existing Social Media Platforms


As the development of new social media platforms has slowed, the development of new bells and whistles that existing platforms are using to distinguish themselves from the competition has accelerated. This week was no exception, and below we examine new functionalities all four major social platforms have added within the past five days.


Marketing Land: Facebook Ads Can Now Link to Brands’ Whatsapp Accounts
Yes, we know that this new Facebook functionality requires you to first build a WhatsApp account for your brand. Not only is that time consuming, it may not be advantageous for many U.S. brands, as 84 percent of the messaging app’s active users live outside of the U.S. But for brands trying to reach a younger audience, being able to simultaneously tap into the more established, legacy audiences on Facebook as you’re targeting newer, youngers audiences on WhatsApp within the same campaign could prove to be very worthwhile. Read more after the jump…

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

Using Micro-Influencers Is a Reasonable Path To Drive Sales

The rise of influencer marketing has been a boon for big brands with corresponding large budgets but it has left small businesses struggling to figure out the best way to utilize the tactic and accurately measure success.

A recent study showed that 38 percent of marketers are unable to tell whether influencer activity actually drove sales, and 86 percent are unsure how to effectively and fairly pay the influencers.

Read more after the jump…