Category Archives: Social Media

What Does the Data Say?

weekly-reads-header-5

The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.

Instagram 

Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

Time to Get a 2018 Plan Underway

weekly-reads-header-5

Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.

Adweek: 5 Social Media Content Marketing Trends to Watch Heading Into 2018

We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…

How to Contact Facebook for Support – Maybe

How to Contact Facebook for Support - Maybe | CenterTable Digital AgencyIn the last seven years of social media work, I’ve needed to contact Facebook just a few times. Most issues can be resolved by Googling the problem, waiting it out to see if it fixes itself or finding a workaround. But in those rare cases where you’ve got an issue with your business or organization’s Facebook page that requires you to talk to an actual person who works at Facebook, it can be maddeningly difficult to contact someone. Unfortunately, I don’t have the Facebook technical hotline number to hand out, but I do have a few suggestions that have eventually worked for me.

Read more after the jump…

Social Media Complainers Aren’t Just After a Freebie

Social Media Complainers | CenterTable Digital Agency

Photo credit: geralt

In the early days of social media, many brands had a real concern about consumers using these new platforms to seek out freebies.

Whether it was a customer complaining about a restaurant experience or claiming that a packaged good didn’t live up to expectations, brands were often concerned about publicly offering replacements or coupons in fear of opening the flood gates to greedy onlookers.

Why Customers Complain on Social

We can now report that, in our many years of experience, customers complaining on social are rarely looking for a handout. And, recent research from Sprout Social backs that claim. Most often, complaining customers are simply looking to raise awareness among fellow consumers (70%) or gain an apology or solution (55%) from the brand they’re targeting. Less than half the time are they looking for a refund (38%) or seeking a discount (19%). Read more after the jump…

My How the Job Search Scene Has Changed

I remember looking for jobs in college. I walked down the street to the Career Center on campus, pulled out a giant binder full of job postings and thumbed through them until something caught my eye. I updated my cover letter and resume from the computer lab, printed off *hard* copies of them and then either dropped them in the mail or hand-delivered them to the hiring manager.

Job Searching in the Digital Era

Since then, things have certainly changed – a lot. Entire websites dedicated exclusively to networking and job seeking, like LinkedIn, and a plethora of other job posting sites have erupted along the way. And then feeds became available that would automatically email you a notification when a job that meets your criteria pops up. Read more after the jump…

Facebook Keeps on Changing

weekly-reads-header-5

Facebook is attempting to keep more users on its platform by introducing a slew of new features that mirror its competitors. This week, Facebook revealed that Stories will soon be open to business page accounts that might actually make use of the feature. Additionally, Facebook is testing a résumé feature that puts it in competition with LinkedIn, and it implemented screen-sharing in Facebook Live, which eliminates the need for third-party software. Facebook knows that to stay alive, it has to keep changing.

Instagram

Marketing Land: Instagram Redesigns Call-to-Action Bar to Dynamically Mirror Ads
Instagram is focusing on keeping your timeline beautiful by ensuring that the call-to-action bar on ads will blend in with the overall aesthetic of the ad. The change is small but important in terms of maintaining visual consistency across users’ timelines.
Read more after the jump…

Twitter Launches New Video Ad Format

Twitter Video Ad CardTwitter, despite being in the news seemingly every day, is still struggling to see improvements on the business side of the platform. Yesterday, the company unveiled a new ad format they’re calling the Video Website Card, a “creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”

Read more after the jump…

Are You Revising Your Social Media Strategy?

weekly-reads-header-5

When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.

Snapchat

Ad Week: What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months
Not everyone has the budget to command a Snapchat Discover channel, but what we appreciate about National Geographic’s revised approach is the intentional, tailored content it has been offering on the platform. Know your audience, and then understand what works best on each platform. Read more after the jump…

Is It the End of Twitter as We Know It?

weekly-reads-header-5

Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

Tips To Up Your Video Game

weekly-reads-header-5

The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.

Video Advertising

TechCrunch: Video advertising took a big leap in Q2, according to Smaato
Video advertising is on the rise. According to Smaato, video ad spending was up 142 percent from Q1 and the most popular ad format was full-screen interstitials. Rewarded video formats, where you watch an ad for in-game or in-app rewards, also had 96 percent increase in impressions and a 153 percent increase in ad spend. Read more after the jump…