The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.
What do you discuss with your TSA agent?
Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?
Thankfully, that question was answered for me on my latest trip.
“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”
But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.
Are you the keeper of your organization’s social media metrics? If so, perhaps you’re like me and are a bit obsessive over data accuracy. Perhaps you dutifully copy and paste numbers from Facebook, Twitter or some other measurement tool every week, month or quarter to track your progress over time. But are your spreadsheets missing a key element? What happens when you go on vacation or someone else takes over after you’re gone?
You might have read this far and expect to hear something about what you should be measuring. That’s not what this post is about. Certainly put thought into your goals/objectives and match them with your measurement, but if you want to use data to measure your progress, the important thing is that you are measuring the same thing in the same way on a consistent basis.
Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.
In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:
• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…
Buyer behaviorists have for a long time relied on the traditional consumer journey funnel to describe how a potential customer starts with a set of brands and through a set of methodical steps, reduces the number of brands down to a small number to make a purchase. The following funnel visually indicates the typical consumer journey: Read more after the jump…
I am unquestionably an introvert. I love people, and I love being around people… until it’s time to recharge. Then, I need to be alone. With a good book, hiking the trail near my home, or simply laying down and staring at the ceiling fan. I need to be quiet, turn my focus inward and regroup. Afterwards, I’m ready to be around people again.
Yesterday it didn’t just rain – it poured on Austin. We didn’t lose any electronics to the downpour (Carissa met someone who had just lost their iPhone in a puddle…), but we did run from building to building and learned to bloom where we were planted. Here are the highlights:
Fried chicken w/the hot sauce, please.
The fried chicken from Mr. P’s Electric Cock was just what the doctor ordered on a rainy day.
Piranha sushi’s take on the Old Fashioned.
Jim started the week with an Old Fashioned, and nearly every restaurant we’ve eaten at has had one on the menu. So now we’re on the #OldFashionedTour
Hang Ten, bro.
Surfing in downtown Austin as a part of a promotion for the TNT show Animal Kingdom.
“I put my feelings on Instagram” – an attendee explaining how not every man is always looking at women on Instagram
New socks from Richer Poorer!
Pretty cool when a speaker decides to have her “Oprah Moment” and give the entire room a pair of free socks!
Tons of great info on Saturday – including some audience targeting from Antiques Roadshow
It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:
My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.
For those of you who took the time to map out a blog strategy and have decided to move forward with launching a blog – congratulations on this exciting development! As you start developing blog content, there are many on-page SEO tactics you can implement to improve your chances of ranking well in search engine results.
How To Optimize A Blog Post For SEO
When developing blog content, keep these guidelines in mind:
Conduct some keyword research to ensure you’re talking about your topic in the same way your audience is.
Create an engaging blog post title incorporating targeted keyword terms.
Aim for 250-500 words per blog post.
Write all original content. Do not scrape (aka, steal) content from another website – or even from your own!
Be authentic and true to your brand and messaging.
Break the content into smaller, more digestible chunks using headers and bullet points.
Include at least one image with an optimized file name and image alt tag in the top right corner of the post.
Assign proper categories and tags to every post. If your blog were a book, the categories would be the table of contents and the tags would be the index.
Create internal links to related content, such as including “related posts” at the bottom of every blog post.
According to “Why we should embrace video in 2017,” a Regan’s Communication article by Kevin Allen and its accompanying Hubspot’s infographic, 52 percent of marketing professionals worldwide name video as content with the best ROI. And by 2017, online video will account for 74 percent of all web traffic.
“As we enter a new year, it’s a good opportunity to reassess your video marketing strategy. Technology is emerging with 360-degree video, virtual reality, livestreaming, drone footage and much more. We’re only at the beginning of this revolution, so smart marketers who haven’t already taken part should prepare to jump in with both feet,” Allen notes.
We can’t dispute the powerful engagement and brand metrics generated by video. It is here to stay. But what about beyond social? Read more after the jump…
Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.