Category Archives: Uncategorized

Blogging For SEO

Last month we talked about whether or not an organization should blog. Knowing that timely, original, meaningful and well written blog content can be incredibly beneficial for SEO, it may very well be worth the investment.

For those of you who took the time to map out a blog strategy and have decided to move forward with launching a blog – congratulations on this exciting development! As you start developing blog content, there are many on-page SEO tactics you can implement to improve your chances of ranking well in search engine results.

How To Optimize A Blog Post For SEO

When developing blog content, keep these guidelines in mind:

  • Conduct some keyword research to ensure you’re talking about your topic in the same way your audience is.
  • Create an engaging blog post title incorporating targeted keyword terms.
  • Aim for a minimum of 300-500 words per blog post.
  • Write all original content. Do not scrape (aka, steal) content from another website – or even from your own!
  • Be authentic and true to your brand and messaging.
  • Break the content into smaller, more digestible chunks using headers and bullet points.
  • Include at least one image with an optimized file name and image alt tag in the top right corner of the post.
  • Assign proper categories and tags to every post. If your blog were a book, the categories would be the table of contents and the tags would be the index.
  • Create internal links to related content, such as including “related posts” at the bottom of every blog post.

Video Strategy Beyond Social

video_message-512According to “Why we should embrace video in 2017,” a Regan’s Communication article by Kevin Allen and its accompanying Hubspot’s infographic, 52 percent of marketing professionals worldwide name video as content with the best ROI. And by 2017, online video will account for 74 percent of all web traffic.

“As we enter a new year, it’s a good opportunity to reassess your video marketing strategy. Technology is emerging with 360-degree video, virtual reality, livestreaming, drone footage and much more. We’re only at the beginning of this revolution, so smart marketers who haven’t already taken part should prepare to jump in with both feet,” Allen notes.

We can’t dispute the powerful engagement and brand metrics generated by video. It is here to stay. But what about beyond social? Read more after the jump…

Into the Future: Thinking about Gen Z

Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.

Read more after the jump…

Why You Should Consider Progressive Web Apps

progressive-web-apps
(I
mage source: ness.com)

Progressive Web Apps use modern web capabilities to deliver web content in an app-like user experience. They are defined by three main characteristics, namely:

  1. They are reliable.
  2. They are fast!
  3. They are engaging.

Read more after the jump…

First Things First

blogpic_firstthingsfirstThanksgiving has come and gone (hard to believe!), but I still feel compelled to dedicate this blog post to it as it happens to be my favorite holiday. Unfortunately, however, it tends to get short-shrifted every year as people tend to jump right from Halloween to Christmas. No sooner does Halloween end, then stores start putting out their holiday decorations (if they haven’t already done so), we are inundated with holiday catalogs, and radio stations start playing holiday music. To which I say – FIRST THINGS FIRST! Thanksgiving comes before the December holidays, and we should absolutely honor that. Goodness knows we should never overlook an opportunity to slow down and be thankful.
Read more after the jump…

“Four Email Subject Lines That Make Everyone Hate You”…Including Media

emailGiven reporters rarely respond to the first email, just about every PR-professional has had follow-up via email or a phone call.

I recently came across this Fast Company article that I think can also apply to emails you send reporters: “Four Email Subject Lines That Make Everyone Hate You.” Here are some of the lines that the article calls out as ones to avoid:

Read more after the jump…

Tips for Working In House with Clients

Source: Freepik

Source: Freepik

At GroundFloor Media, we often have team members work in house with clients to support crisis situations, provide interim solutions between new hires or to help cover maternity leaves. Sometimes it is just one day per week and other times it has been three plus days per week. I’ve had the opportunity to work in house for several clients over the years and what I like about being in house is not only learning about the products and services at a deeper level, but celebrating success on both sides. In addition, I believe it makes our agency team more aware and empathetic as to how to navigate the internal challenges our client contacts face everyday.

Read more after the jump…

Don’t Forget the Good News

superheroes“If it bleeds, it leads.” It’s the adage that the news has lived by for as long as I can remember. But I – and I know I’m not alone here – get so tired of hearing so much bad news. Yes, there are issues and crises going on in the world that we need to be aware of. Absolutely. But there are positive things happening out there that we need to know about as well.

Read more after the jump…

Three Things NBC and the Olympics Reminded Us About Content

Photo credit: Brian Godfrey

Photo credit: Brian Godfrey

I’m a guy who genuinely enjoys the Olympics. When you combine a few sports I know well with several sports I know absolutely nothing about – and then roll it all up with fierce competition and patriotic undertones…count me in 11 out of 10 times.

Unfortunately not everyone feels the same, and it showed with the TV ratings from the Rio Olympics – down 17 percent from the 2012 London games. A major part of the problem, it seems, was tape delayed programming and the subsequent social media spoilers. NBC’s approach to Olympic coverage in Rio reminded us of three very important things that hold true across the board when it comes to content:  Read more after the jump…

John Oliver “Reports” On Loss of Newspapers, Journalism

John Oliver is witty, profane, irreverent and dead serious, all at the same time.
So when the host of HBO’s “Last Week Tonight” took on print journalism as his long-form topic earlier this month, the result was insightful and devastating.

His 19-minute tribute to local newspaper journalism covered what those in the industry already know, but he presented it to a wider, general audience not familiar with much more than simply the industry is on life-support. He offered the “why” and, more importantly, “what it means.” As he tells it, quite accurately, local newspapers are the bread and butter of journalism and create most if not all content for television reports.

To bring home the point of how local newspapers have changed, Oliver and his team created a comic version for a fake movie trailer based on the journalism biographical movie “Spotlight.” It’s deadly how accurate it is.

Take a look at the entire segment: