Category Archives: Video

Get Grounded Spotlight: Denver CASA Serves Kids in Juvenile Court

Since 2015, The Get Grounded Foundation has awarded grants biannually to Denver-based nonprofits that focus on at-risk youth in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief. GroundFloor Media (GFM) and our sister agency, CenterTable, started our Get Grounded Spotlight Series to highlight past recipients and show their outstanding work in the community. The latest episode spotlights Denver CASA, an organization dedicated to advocating for Denver’s abused and neglected children in the juvenile court system.

CASAs, or Court Appointed Special Advocates, represent the child’s best interests in juvenile court and give a voice to children that don’t have the power to speak for themselves. CASAs are volunteers who spend numerous hours bonding with the children they fight for. They also work with the courts to find the best possible solution for their future. Several members of GFM have been so inspired by their work that they have chosen to become CASAs themselves. Watch the video above to learn more about Denver CASA and how you can become involved.

Please check out our previous Get Grounded Spotlight episodes on our Vimeo channel and keep an eye out on our social channels for when you can submit your application for our Fall 2018 grants. If you’re interested in getting involved with Denver CASA, click here for more information.

2018 ELCA Youth Gathering Illustrated the Power of Community

Carpool Karoake Car
Last week, I had the privilege of volunteering at the ELCA Youth Gathering in Houston. The Youth Gathering is put on by the Evangelical Lutheran Church in America once every three years, where congregations from across the country send 30,000 young people to a chosen city for worship, service and fun. It’s a place where young people can find themselves spiritually through doing service work around the community and hear from inspiring speakers at the nightly Mass Gathering.

Read more after the jump…

The Making of the Smart Ash Animation

Animation has always fascinated me. I drew endless comic strips and superheroes as a kid, and making those drawings move like what I saw on TV every Saturday morning was a dream. Taking a drawing from paper to screen gave it life, and all I wanted was to make the characters from my imagination real. When I finally started experimenting with animation in high school, I found a medium that was tedious, but every bit as rewarding as I had hoped. I eventually graduated with my BFA in animation, and although it’s not something I do every day at CenterTable, I relish the opportunity to bring drawings to life for clients who understand the value animation can have in telling a unique story. Read more after the jump…

Animation Brings Tricky Topic to Life

Since 2015, GroundFloor Media and CenterTable have been proud to work on the Be A Smart Ash campaign. From naming to website development, campaign launch to ongoing education and awareness, the agency and client teams continue to thrive with this highly integrated campaign. With our next step, we will be bringing animation into the fold.

In fact, Be A Smart Ash recently earned the Ragan’s PR Daily 2017 award for Best Location-Based Campaign, adding to national industry kudos earned from the National Recreation and Parks Association (NRPA) late last year.

How to keep up momentum

Three years into the campaign with emerald ash borer (EAB) still not identified in Denver, the team realized that focusing on awareness for the third year in a row could cause consumer fatigue. And with growing awareness about EAB came an increase in questions about just how to combat the pesky pest. So, the team decided 2018 was the perfect time to pivot to an action-oriented message focused on treatment options, just in time for prime treatment season.

Read more after the jump…

Get Grounded Spotlight: Denver Children’s Advocacy Center

At GroundFloor Media, we love giving back to the community however we can. That’s part of the reason why we started the Get Grounded Foundation in 2015 to help fund new, innovative and entrepreneurial programs or projects within existing, qualified nonprofits that directly support the healthy development of at-risk youth in the Denver Metro area in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief.

We started the Get Grounded Spotlight video series to highlight a few of the past recipients of our Get Grounded grant. The latest episode centers on Denver Children’s Advocacy Center. DCAC serves the city and county of Denver in helping children and families recover from traumatic experiences. Get Grounded provided funding to help support the organization’s yoga therapy program. Watch the video above to learn more.

Once you’re done, check out the first episode, which featured another past grant recipient, PCs For People. If you are interested in receiving a Get Grounded Grant, the submission deadline for Spring 2018 grants is Monday April 30 at 5 p.m. MDT.

Aspect Ratios and Storytelling

A wide shot of the vastness of space. An intimate home video of a child’s first steps. A social media savvy YouTube vlogger with the latest and greatest in makeup techniques. Whatever you may be watching, there should be an essence to the visuals that feels cohesive with the content being portrayed. Certain shots feel right at home in a reality TV drama, while others perfectly capture the epic grandeur of a Hollywood blockbuster. The culprit is often staring at you right through a letterbox (rimshot): aspect ratio. Read more after the jump…

The Digital Sales Funnel and Saying “Thank You” – Takeaways from Social Media Marketing World 2018

Last week we had the opportunity to attend the Social Media Marketing World in San Diego – a two-and-a-half day session-packed conference focused on the most relevant trends and information in the world of social media.

Given that South by Southwest Interactive kicks off later this week (stay tuned for daily updates from our two-person team of Jon and Adrienne), we’re going to combine a longer form discussion from what we learned at Social Media Marketing World with our annual SXSW Denver Download in early April – let us know if you’re interested in attending!

In the meantime, here are my three main takeaways from #SMMW18 – with a quick video from the conference to explain some of the concepts as well.

1) The Algorithms Continue to Change Our Focus

Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.” Some additional insights on this topic include:

  • Longer form content will be critical – videos, in particular
  • Facebook’s focus on “Facebook Watch” will also mean a shift toward more episodic content. Think about producing various video series that take viewers on a storytelling journey, and make it as shareable as possible
  • The algorithm change combined with Snapchat competition will likely lead to more Facebook Stories from individuals – so much so that we’ll likely see fewer wall posts and more Stories in the near future (the future is 15 second Story videos)

2) Focus on Being More Strategic with Paid Efforts

Moving forward we’re also going to have to be more strategic with our promoted content and paid campaigns on every platform. Some specific examples from the conference include:

  • Be more selective with where you’re spending your money. Promoting content that is already successful will always be more beneficial than forcing a promotion on content that that isn’t resonating with your audience. Think of it as pushing a ball downhill vs. trying to fit a square peg into a round hole
  • Utilize Facebook Custom Audiences and retargeting features more frequently. We spend a lot of time and resources creating content, and we shouldn’t have a “one and done” mindset with our paid campaigns. If a group of people watched your first video in a series, consider retargeting those same people with a paid campaign for the second video in your series. “Custom Audiences are your bank account,” as one presenter commented
  • Make sure you have a hook, ignite emotion, describe your solution and finish with a specific call-to-action with every piece of promoted content you produce. At the same time keep your content as concise as possible – skip the bumpers/intros/bios in your video content to grab attention as quickly as possible

3) Don’t Stop When the Campaign Ends

We often miss the opportunity to follow up or even say “thank you” with our campaigns. Use those custom and engaged audiences to keep the conversation going after your campaign ends (maybe with your next campaign or content effort). And if you have an audience that made a purchase or took some form of action, don’t forget to say thank you in a creative way, and follow up with specific next steps. Spell it out simply so your customers have a seamless, positive experience and understand clearly what happens next.

Get Grounded Spotlight: PCs For People

Since 2015, GroundFloor Media’s Get Grounded Foundation has given one-year grants of up to  $5,000 to non-profit organizations looking to kick-start innovative community programs. Since its founding, the Get Grounded Foundation has granted approximately $70,000 to organizations focused on the positive development of at-risk youth in the Denver Metro area.

Today, we’re launching a video series that shines a spotlight on past recipients to show their impact on the Denver community.

Our first video focuses on PCs For People, a non-profit that seeks to bridge the digital divide by providing technology to low-income families and other non-profit organizations such as CASA and Denver Children’s Home. Watch the video above for the full story below for more on PCs For People and the Get Grounded Foundation’s involvement with their mission to infuse technology into the lives of Denver’s citizens.

Netflix’s ‘The Cloverfield Paradox’ Announcement Changed the Promotion Process

Sunday night, before the kickoff to Super Bowl LII, movie director Ava DuVernay posted the following tweet:

Ava DuVernay tweet about Netflix Cloverfield Paradox

That surprise turned out to be Netflix’s release of the trailer for The Cloverfield Paradox, the latest installment in the Cloverfield series. The trailer came out of nowhere and with the subsequent announcement that the full movie would be on the streaming service immediately after the game. For years, studios have used the Super Bowl as a jumping off point to sell their summer blockbusters to the masses. Now, a sci-fi movie franchise famous for its mysterious films made the biggest splash on the biggest advertising stage there is. Netflix has created a reputation of making itself into entertainment’s biggest showman and on Super Bowl Sunday, they did it again.

Read more after the jump…

A Case for Animation & Motion Graphics

A Case for Animation & Motion Graphics | CenterTable Digital AgencyAnimation and motion graphics provide an alternative method of storytelling that lights and cameras might not always be able to. Whether it’s quantitative data and graphs or bouncy shapes and vectors, animation offers limitless creativity to implement and communicate visual ideas. There are several key benefits to implementing motion graphics into your video marketing strategy.
Read more after the jump…