Regardless of which side of the aisle you sat on, 2017 was pretty incredible. This year found itself embroiled in some of the most polarizing cultural, political and technological developments the world has ever seen. In a society increasingly connected in a web of social media outlets and platforms, we were collective witnesses to moments that defined humanity, and moments that divided it. Ad agencies, news outlets and production companies naturally responded to the ebb and flow of the cultural mainstream and its socio-political undercurrents by producing increasingly relevant, provocative and entertaining content.
As director of media production at CenterTable, I am always on the lookout for the latest and greatest in media and advertising. This year I compiled a list of 5 social videos produced in 2017 that stood out to me in technical prowess, innovation and boldness. This list includes everything from social media ads to TV commercials. Let’s dive right in (in no particular order).
Stock footage gets a bad rep in the video community. The footage is usually bland, and a lot of it isn’t at the creative level most people aim for.
In spite of its flaws, there are a lot of ways to make stock footage a useful part of your video. Not all stock footage is generic and finding the right shots can literally take your video project to new heights. Here are a few ways to let stock footage make an impact on your video.
Travel: that evasive concept we so eagerly pursue and yet sporadically get to experience, unless you have a job like mine as a video producer. I recently embarked on an eight-day video shoot that took me to seven different states over the course of 18 flights. Because of the intense and rigorous nature of our trip, our crew took some calculated measures to anticipate any difficulties that we might encounter along the way. It should be noted that although this post focuses on video/photo production, a lot of these tips can be helpful for any business or personal travel. Read more after the jump…
The number of ways people are viewing content are multiplying faster than ever before. From the invention of the TV to shortly after Y2K, TV and the 4:3 format was the only way we saw the world. But in the decade since HD and accelerated by apps like Instagram and Facebook, creators are being demanded to rethink the way they create content. No longer are the conventional ratios acceptable.
We have to think in perfect squares and vertical rectangles now. It’s definitely influenced the way I edit content.
I’ve included this picture of a rain forest to compare the differences in the various Instragram formats.
Over the past couple years, the shift to live video has been hard to ignore. According to research from Livestream, 81% more people watched live video in 2016 than 2015 and 82% would rather watch a live video than your standard social media post. 56% of Millennials watch live content on their mobile device, and brands are starting to notice.
Companies such as ESPN has poured billions into live production because they know that’s why their audience turns into their networks. But high quality livestreaming isn’t something that’s exclusive to bigwigs like ESPN anymore. Thanks to agencies like CenterTable Studios, you can make your live content look top notch. We now have the ability to reach people on multiple platforms simultaneously and interact with our audiences who are thirsty to be engaged with.
For every producer who has written “Version 14” next to a video you’ve passed along for client review, this blog post is for you.
It’s no secret that the video editing process for clients can be exhausting and redundant. Though we certainly realized this universal truth before, it became all the more clear to us when we acquired the video production company now known as CenterTable Studios earlier this year.
It was after housing an out-of-town client in our office to work on a video project that it donned on us: The editing process became a whole lot easier when we were meeting with a client face-to-face.
Technology is a fickle beast that can really creep up on you. One minute you’re blissfully content that two-day deliveries exist, and next thing you know, there’s shoes that order pizza and hoverboards that don’t actually hover and function as boneless scooters (turns out keeping wheels on things is still one of the best ways to keep your face from eating concrete).
The advent of 360 cameras was one of those things that crept up on me. From 16 GoPro camera rigs to smartphone clip ons, companies are constantly innovating the way consumers are telling their stories. However, like the proverbial cynical caveman that I occasionally am, the discovery of fire has left me wondering about the best ways to use it. Read more after the jump…
Some of the CenterTable video production team onsite at Red Rocks Amphitheater.
The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.