Category Archives: Weekly Reads

Takeaways for Nonprofit Fundraising Gleaned on Giving Tuesday

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Now in its seventh official year, Giving Tuesday is becoming an increasingly crowded space for nonprofits to stand out and fundraise. That said, we watched this Tuesday as several nonprofits didindeed stand out, smashing Giving Tuesday Fundraising Records from 2017. With holiday giving continuing to be a major focus for nonprofits into December, we examine some of the strategies nonprofits successfully employed this week.

Giving Tuesday

The NonProfit Times: #GivingTuesday Sets New Record

Facebook raised $125 million, PayPal raised $98 million, Blackbaud raised $62.6 million, DonorPerfect raised $35.2 million and Classy raised $15.4 million. Combined, the platforms saw an average increase in donations of 62 percent, with Facebook seeing the most amount of growth (178 percent growth) and Blackbaud seeing the least (3 percent growth). Other notable increases included Blackbaud’s boost in mobile donations – they accounted for 29 percent of online donations, up from 12 percent last year – and DonorPerfect’s report that evening donations significantly increased. Read more after the jump…

Be Thankful for This Social Media Feast

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Instead of arguing over politics with uncle Larry, or pretending to listen to another story about aunt Erma’s cats, take a peek at some recent happenings in the digital world. We’ve set up a feast of social media news and related tidbits to tide you over during the holiday break. Maybe you’ll have time to spare while you camp out in front of Best Buy or hang out during halftime of one of the football games. Either way, Happy Thanksgiving from GroundFloor Media and CenterTable!

Main Course:

The Return of Vine

Digital Trends: Vine Fans, Your Favorite Video-Looping App Is Coming Back as Byte

Vine is coming back! Well, sort of… One of the co-founders of Vine announced that he’s coming back with a similar video-looping app that should launch early next year. Read more after the jump…

The Shifting Digital Landscape: Changes in the Tech Space That You Need to Know About

 

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Change happens rapidly in the digital world. This edition of Weekly Reads covers where advertising dollars could shift to in the future, emerging ad formats and new data that could help you better reach your audiences.

Search Engine Land: Advertisers Shifting Budget From Search to Amazon

Amazon has become the third largest digital ad seller, just behind Google and Facebook. According to the Amazon Advertising Forecast, 30 percent of those polled plan to shift money from search to fund their spending increases within Amazon. This has implications for Google and Bing as they will now face direct competition from the tech giant. This impacts search agencies who will need to train or hire additional talent to run Amazon advertising campaigns. This survey shows continued growth for new channels that offer additional avenues to reach target audiences. Read more after the jump…

Need Some Social Media Advice? Here Are Some “How To’s”

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If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.

Inc.: Social Media Mistakes All Small Business Owners Should Avoid

Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them. Read more after the jump…

Ding Dong, Google+ Is Gone

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Is this thing on? While Google+ isn’t going to be on much longer, Pinterest, LinkedIn and Facebook are all testing features that digital marketers might want to anticipate. All the new features seem to be driving toward increasing the engagement you get from followers. Only real-world testing (or maybe a Facebook poll) will tell whether your particular audience engages more when you use these new features.

Forbes: Google+ Never Really Stood a Chance (And That’s Okay)

Despite the giant resources the Google+ team had at their disposal, they just couldn’t make the social platform happen. Now Google+ is going the way of Orkut, Google Wave and Google Buzz (those all used to be things). As of August 2019, marketers can stop feeling obligated to post to the Google+ ghost town, even for the sake of SEO. Read more after the jump…

Need a Halloween Costume Idea? Google Has Some Ideas

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This edition of Weekly Reads covers LinkedIn’s much-needed algorithm update, magazine publisher Meredith making bold moves with IGTV, new ways to consume Instagram content, YouTube’s decision to redefine a video “engagement,” and the top Halloween costumes of 2018 based on Google Trends.

LinkedIn

Social Media Today: LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Now is the perfect time to post on LinkedIn based on their recent algorithm changes. Their previous algorithm catered to top content creators by consistently serving their content over everyone else. LinkedIn discovered that this was discouraging a majority of their users, who were seeing little to no engagement on posts. With this recent update, all users should see better distribution of their posts and hopefully more engagement. Read more after the jump…

Changes In Your Instagram, Twitter and Facebook Newsfeeds

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Instagram and Twitter are making it easier for users to find the content they want, while Facebook is tightening up security measures for the upcoming elections in an effort to weed out fake news.

Instagram

Social Media Today: Instagram’s Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram has been testing out a non-intrusive way to add hashtags to posts through a separate field outside of the main caption. This would give Instagram more ways to categorize and showcase relevant posts in Explore. Read more after the jump…

Our Growing Connectedness: Changes in the Tech Space that you Need to Know About

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rachael-roark-weekly-reads-centertable-our-growing-connectedness-changes-in-techIn this age of being constantly connected, people have come to expect that the information they are looking for is at their fingertips. This edition of Weekly Reads covers how technology giants are continuing to push the envelope in terms of the amount and type of information that is accessible and where it is accessible. We as users are also raising our expectations around the level of transparency that these giants are providing.

Marketing Land: Google Expands Google Assistant Integration

Google announced a slew of new capabilities and integrations for Google Assistant. It will now be able to switch interchangeably between languages and Google is partnering with new third-party smart display and smart speaker companies. There are also a wide range of new connected home devices that will support the assistant such as thermostats, security devices and vacuums. Google is doing this in an effort to continue to increase the advantage that it already has in international markets. Read more after the jump…

Instagram + New York = All The Feels

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This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news… 

U.S. News & World Report: Social Media Makes People Change Their Views

New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…

19 More Fridays Until Christmas!

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Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…