Category Archives: Weekly Reads

19 More Fridays Until Christmas!

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Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…

The Social Media Advertising Landscape Is Changing Drastically

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While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay. 

Facebook

Fast Company: Facebook promises to nix its tools for discriminatory ad targeting

If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.  Read more after the jump…

Search Marketing Updates You Need to Know

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User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.

Google

Search Engine Journal: Google “Speed Update” is Rolling Out Now for All Users

Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s. Read more after the jump…

Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

Timing is Everything – Especially on Social Media

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Every social media strategy should have a keen eye toward timing. Not only should you be thinking about the best days of the week and times of day to connect with your audience, but on a broader scale, finding the right time to post or even to engage requires skill. Additionally, understanding the conversations happening in and around your community is a must. The State Department learned this lesson the hard way when it launched a Facebook Live regarding how to travel with children in the midst of the controversy surrounding the separation of families at the border. While there were some straightforward questions, users largely engaged with the livestream to pose sarcastic questions regarding the separation issue. Let the State Department’s lesson be your learning opportunity.

In addition to considering your timing strategy, here are some exciting updates and a few tips and tricks you can use to ensure your social media game is on point this summer.

Instagram

Variety: Instagram Launches Long-Form Video Service Called IGTV

Creators rejoice – you can now load videos up to one hour in length to Instagram using IGTV, a new long-form video service. IGTV will exist both within the Instagram app as well as a dedicated app and – at least to start – will not feature ads. Read more after the jump…

Tweet Responsibly

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You know the old saying – “With great exposure comes great responsibility.” No, that’s not it… “Mo’ followers mo’ problems?” No, that’s not it either… Let’s just say “tweet responsibly.” That seems to be the theme this week after scandals broke out in both entertainment and sports due to ill-advised Twitter use. Roseanne Barr finally crossed ABC’s line in the sand with a racist tweet that she’s blaming on Ambien (ok, Roseanne… The makers of Ambien have since fired back). Despite its success, her show was abruptly cancelled. Meanwhile, The Ringer released an article alleging that Bryan Colangelo, general manager of the Philadelphia 76ers, has been operating multiple burner accounts to tweet negative information about players, coaches and rival GMs. The 76ers are conducting an investigation into the allegations. Twitter is a powerful communication tool, but take situations like these as reminders that social media can lead to failure if used inappropriately.

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Twitter Scandals:

ABC already dropped Roseanne for her racist tweet, but it will be interesting to see how the Bryan Colangelo situation unfolds. The evidence seems pretty damning. Read more after the jump…

It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s. Read more after the jump…

Artificial Intelligence in Action

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weekly-reads-artificial-intelligencePredictive intelligence, artificial intelligence and good ol’ human intelligence. This edition of Weekly Reads covers Facebook’s updated ad prediction, Instagram’s new booking functionality, a robot’s successful phone call to reserve a woman’s haircut appointment and more. Happy reading!

Facebook

Social Media Today: Facebook’s Up and Downvote Tools for Comments are Now Available to More Users
Much like the up-and down-voting functionality seen on websites like Reddit, Facebook has rolled out options for promoting content you think is “helpful or insightful,” or, on the other hand, voting down content that “has bad intentions or is disrespectful.” We wonder if this is part of Facebook’s answer to its often-criticized moderation guidelines. Can Facebook users be galvanized to help to police the platform at large? Read more after the jump…

The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

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Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook. Read more after the jump…