We’ve been hearing rumblings that Facebook was planning on utilizing the hashtag functionality across their platforms sometime soon and it became reality this week when it was officially announced and activated. Not to be outdone, Twitter and Yelp also announced some new, intriguing updates.
This week we bring you plenty of “news you can use” related to social media platform updates and tools to consider when brainstorming new campaigns to leverage user generated content (like consumer photos on Instagram). For our video aficionados out there, you won’t want to miss Mashable’s breakdown of the benefits of Vimeo over YouTube—the runner up to the video juggernaut.
And because we all love to have fun around here at GFM, we want to make sure you know about the new browser game, Google Roll It—Google’s 2013 take on the classic game of skeeball. Just promise us you’ll give it a whirl after your deadlines are met!
Memorial Day Weekend always appears right around the time we need it most. For the last few months, we’ve been in hyperactive mode at GFM with tons of fantastic client projects, new business activity, agency strategy sessions and team member celebrations (Weddings! Babies! Travel!). And undoubtedly, you’ve been in the same boat.
In times like these, it’s good to have some simple strategies in your back pocket to keep your social media fresh (think of it as spring cleaning for your platforms). We’ve pulled a few lists of quick tips that will help keep your communities thriving while you manage the hundreds of other happenings in your professional and personal life. And most importantly, we hope you can enjoy some much-needed offline time this Memorial Day weekend!
We’re a bit all over the board with our reads this week, and there doesn’t seem to be a consistent theme other than this: the world of marketing via social media is continually evolving. From this week’s Google+ redesign to the steady push toward increased mobile use, communicating with your communities is an ever-changing task. It can be overwhelming, but try to avoid the “Bright, Shiny Object Syndrome” and think strategically about how your audiences are using each platform and each new bell and whistle.
It may seem like social media and the platforms that deliver all of the content that we create every single day are evolving and improving at an astounding rate… but it’s only going to get better (or worse, depending on how you look at it). This week’s reads includes articles about new features of Facebook, LinkedIn, Google+ and Pinterest and how to best utilize them, as well as a look at some of the most interesting social media research and what we can learn from the data.
Having a formidable online presence is no easy task, especially when you read these statistics about online publishing, but it is possible to remain top of mind with your target consumers amidst the clutter. The key is, as you’ve heard us say many times, disseminating smart content that is quickly digestible and monitoring reactions religiously in order to shift gears as needed and meet your audiences where they are—which is always changing. This week’s social media and digital news roundup offers both tips from seasoned online gurus and case studies offering best practices from digital success stories.
In scanning the social media headlines this week, two themes came to light: “people” and “brands.” Both use social media differently – and yet without a good understanding of these people, brands couldn’t thrive in this space. From tips shared by a middle-schooler, insights into the brains of Millennials and musings on how a celebrity really works Twitter – we have some great articles about how people of all sorts leverage social media. To bridge the gap, we identified some interesting research regarding brands using Twitter well, then we pulled a few important platform announcements for brands, including mobile changes for brand pages on Facebook and a major revamp for Foursquare.
It’s been a solemn week at GFM as details of the Boston Marathon bombing begin to unfold. When our team learned of the events on Monday, it became clear that social channels such as Facebook, Twitter and Instagram are now the first news source people go to find out (real-time) what is happening during crisis situations. Reporters and news stations are watching these feeds just like us to get the latest breaking news.
Product launches and platform updates are fun to talk about – and we love the new and improved Foursquare – but this week was packed with useful strategic information when it comes to social media outreach. From social media taking over search engine optimization (SEO) as the leading source for referral traffic to content case studies from Tourism Australia and Chuck E. Cheese (of all places), our RSS Feeds have been filled with strategy-heavy reads.