Category Archives: Weekly Reads

Will Every Social Media Platform Eventually Have “Stories?”

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The big news this week is Facebook adding “Stories” to its main app – copying Instagram, which copied Snapchat. This raises a lot of questions for those of us in the content creation world. As social platforms begin to look more and more like one another it raises two conflicting questions: What’s possibly next, and where does it end? We’re also featuring an article that discusses the fine line between over-sharing and avoiding social media altogether.

Facebook:

AdAge: Facebook Adds Disappearing ‘Stories’ to Main App, Copying Snapchat Yet Again
It was only a matter of time: Facebook Stories are here. The immediate knee jerk reaction is likely, “REALLY!?!? Now we have to create disappearing stories on THREE different platforms!!” But as marketers, we need to remember that our audiences expect different content on different platforms (after all, they are different audiences inherently on each platform), and we can help set expectations for the type, and amount of content we produce for each channel… even if three of them have similar features.

Instagram:

Glossy: How Instagram Beat Out Snapchat as Fashion’s ‘Social Media Darling’
Speaking of competition for “stories,” this article is a great breakdown of how one industry has self-selected Instagram over Snapchat, and how Instagram Stories played a major role in adoption (not to mention the platform’s more “polished” look and feel). A similar sentiment to the story listed above – different audiences are looking for different content on various platforms. At least for today… Instagram boasts an audience with more spending power than Snapchat.

Digital Advertising:

The Drum: Internet Ad Spend to Surpass TV for the First Time in 2017
For those of us born before 1997 (haha), it’s easy to remember the stories about digital advertising’s growth – from double-digits, eventually to “billions” – and now we’re approaching another milestone. As content offerings change user behavior, digital advertising spends are poised to surpass television spends this year.

Trends:

Ad Age: Video: The Darker Side of Data
More time spent on digital platforms means more advertising spend on said platforms. Which begs the question, “Will all of this data and automation lead to mistrust, or consumer backlash, in the future?” This article outlines how a recent murder case in Arkansas was seeking data from an Amazon Echo and explores the line between convenience and privacy. To be sure, “We need to approach these tools and platforms in a way that never breaches the trust, and that we do so in a way that is secure and sustainable.”

On the Blog:

Even Professional Designers Need a Creative Outlet – This week, our creative mind, Ben Hock, explores where a creative type can find some inspiration.

Project Highlight:

ncsl-seo-case-study-e1475013106965National Conference of State Legislatures | SEO
Our team used search engine optimization strategies to boost the wealth of unique content in organic search, leading to increased readership.

Stop and Think Before You Post

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Some of the world’s biggest advertisers have created public relations disasters for themselves by entrusting the wrong people with their social media accounts, not thinking critically about what they were posting or tackling issues they shouldn’t. Treat this as a reminder to mitigate backlash on social media by solidifying your voice and keeping content consistent with your brand. Always do research when you are unsure about what you’re addressing, or don’t address it at all. Finally, don’t mix up Oprah Winfrey and Whoopi Goldberg. C’mon man!

Social Media Fails

Entrepreneur: The 12 Worst Social Media Fails of 2016
Entrepreneur offers a reminder of what big brands did wrong last year, and the fallout that ensued. Although many of the examples seem unbelievable, they could easily happen to any brand that doesn’t take the necessary steps to fortify their messaging.

Twitter

The Verge: Twitter Might Build a Paid Subscription Service for Power Users
Brands and news organizations will likely be able to pay for an optimized version of Tweetdeck that will allow them to more easily access analytics and alerts. The company is currently conducting a survey with select users to see what new features would be most welcome.

Digital Trends: Twitter Says It Shuttered 377,000 Accounts that Promoted Terrorism
Twitter has been accused in the past of not doing enough to combat extremist activity, but its most recent transparency report states that it closed nearly 377,000 accounts between July and December 2016 due to material promoting terrorism.

Instagram

Digital Trends: Instagram Is Rolling Out New Safety Features, Will Blur ‘Sensitive Content’
Although it hasn’t specified what “sensitive” means, Instagram is attempting to avoid unwanted content from appearing on users’ feeds by placing filters over images that might be offensive.

On the GFM/CenterTable Blog:

Project Highlight:

cocd-website-featuredCenter for Out-Of-Court Divorce | Website Design & Development
Our team brought COCD’s brand guidelines to life by incorporating photography that exemplifies their mission and advances their message to key audiences. And, as a new organization, our team continues to work with COCD to optimize and update the website to suit their needs as they grow.

Weekly Reads – South By Southwest Interactive Edition

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Two CenterTable team members, 5 days, 29 caffeinated beverages and 107,855 combined steps. Jim and Carissa took South By Southwest Interactive (SXSWi) conference by storm last week and have plenty to share in its wake.

If you were suffering from a major case of FOMO (Fear Of Missing Out) about SXSWi, you were not alone! That’s why Jim and Carissa made it a priority to chronicle their entire week in Austin – including everything from the best sessions all the way down to the best libations – on the GroundFloor Media & CenterTable blog! Check it out! Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

What We’re Reading: Snapchat goes public, but long-form storytelling isn’t going away

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It was a big week for Snapchat, as the social platform went public this week. Naturally, that spurred another wave of stories about how we’re using the short-form, visually focused platform. In the midst of that news, we also found some great insight about why long-form social content still has a place in this day and age — a surprisingly big place, in fact. Read more after the jump…

Fake news? Fake support? Fake Instagram? Rest assured, this is the real Weekly Reads!

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People often filter themselves to appear a certain way in different social situations, some more drastically than others. We adapt to fit into all the little worlds we reside in throughout the day. But what about how we present ourselves in the digital world? Just like in the real world, some people are their genuine selves online, but many others use that space as a way to live the life they wish they had. If we do filter ourselves online, at what point do we, as humans, fool ourselves into thinking our digital persona is our true self? Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

So You’ve Decided You Need a Bot. Now What?

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We’re going to hear a lot about automated chatbots and see some new and innovative (as well as some bad) uses for the technology put into place by brands in 2017. But many marketers still don’t even know where to start. The key is to start simple and go from there. Read more after the jump…

New Year, New Look for some Social Media Platforms

 

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Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer. Read more after the jump…

Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers

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The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.

Read more after the jump…