Category Archives: Weekly Reads

What We’re Reading: Snapchat goes public, but long-form storytelling isn’t going away

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It was a big week for Snapchat, as the social platform went public this week. Naturally, that spurred another wave of stories about how we’re using the short-form, visually focused platform. In the midst of that news, we also found some great insight about why long-form social content still has a place in this day and age — a surprisingly big place, in fact. Read more after the jump…

Fake news? Fake support? Fake Instagram? Rest assured, this is the real Weekly Reads!

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People often filter themselves to appear a certain way in different social situations, some more drastically than others. We adapt to fit into all the little worlds we reside in throughout the day. But what about how we present ourselves in the digital world? Just like in the real world, some people are their genuine selves online, but many others use that space as a way to live the life they wish they had. If we do filter ourselves online, at what point do we, as humans, fool ourselves into thinking our digital persona is our true self? Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

So You’ve Decided You Need a Bot. Now What?

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We’re going to hear a lot about automated chatbots and see some new and innovative (as well as some bad) uses for the technology put into place by brands in 2017. But many marketers still don’t even know where to start. The key is to start simple and go from there. Read more after the jump…

New Year, New Look for some Social Media Platforms

 

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Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer. Read more after the jump…

Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers

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The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.

Read more after the jump…

Weekly Reads – Where Will 2017 Take Social Media and Digital Marketing?

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The numerous recaps of 2016 have been written, so it’s clearly time to usher in the “what will happen in 2017” articles, and we have a number of interesting insights and predictions for you this week. This is for certain: the only constant in our industry is change.

Fast Company: How Companies Will Use Social Media in 2017

The decline of organic reach on social platforms continued in 2016. Changes in platform algorithms are making it harder and harder to get your messages in front of your followers. But fear not, says Fast Company, “The new social media order that’s taking shape in 2017 promises companies the kind of precision and measurable results long expected from traditional channels like print and broadcast.”

Media Post: Social Video Viewing Enhances Purchasing

While the Fast Company article tells us as many as 25% of purchases are influenced by social media, this research-based article is a bit more specific, “45% of people are more likely to tell friends and family about a brand after watching a good video by that brand on social media.

Social Times: A Look At Social Video’s Big, Bright (And Somewhat Uncertain) Future

Juxtaposed against organic reach, the social media and digital advertising target continues to move at a breakneck pace. The advent of live and 360 video offerings are the latest keeping advertisers on their toes…and there doesn’t seem to be any end to the constant change in sight.

Ad Age: Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

Speaking of change, Google’s latest offering is connecting brands directly with YouTube personalities/influencers, leaving some influencer-related agencies wondering what their future seat at the table will look like.

What CenterTable and GroundFloor Media Blogged About This Week:

Weekly Reads – Holiday Shopping Guide For the Techies On Your List

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Hard to believe the holidays are here again already. Are you finding yourself immersed in the usual hustle and bustle of the season, scrambling to finish some last-minute shopping for all those hard-to-shop for people on your list? We’ve got you covered. You’re sure to find something for each of the techies in your life right here! And thanks to some new releases, we’ve also got new ways to keep you and your friends and family connected this holiday season too. Read more after the jump…

Weekly Reads – Social Platform Updates = Holiday Cheer

weekly-reads-header-5Just in time for the upcoming holidays some of our favorite social media platforms are offering up some reasons to cheer in the form of updates and improvements. If you’re looking to connect live with friends and family in the coming weeks there is no shortage of platforms by which live video is readily available to you. And, if you’re hopeful to connect with a large group at once there are now multiple ways to group chat!

Speaking of connecting with groups, check out this Forbes article about Houseparty – a new app that allows group video chats of up to eight people. The app is apparently blowing past Snapchat in terms of popularity with Generation Z (under the age of 24) and is one to keep an eye on in the New Year! In the meantime, enjoy this generous helping of social media goodness.

Thrillist: Everything You Can Do With Snapchat’s Huge New Update

From group chat to Shazam to paintbrushes to scissors – Snapchat has bundled quite the package of cheer just in time for the holidays! While the paintbrush and scissor options are on “slow roll” (aka – you may not have access just yet), group chat and the ability to Shazam a song via Snapchat are available today.

Fortune: Snapchat is Making Its Geofilters Simpler for Businesses to Buy

Snapchat is making a handful of design templates available to businesses interested in buying geofilter sponsorships on an on-demand, self-serve basis. Geofilters can cover as little as 20,000 square feet or encompass several city blocks and start as low as $5. Previously only individuals could access templates when purchasing geofilters, so this is great news for brands and organizations!

TechCrunch: Instagram Now Lets You Bookmark Posts for Later Viewing

In a move that positions Instagram against Pinterest, Instagram is now allowing users to save favorite posts via a new bookmarking button that appears below the post in a user’s feed. Useful to Instagram fans, the data collected on the backend will also benefit advertisers as more data becomes available about users’ favorite content.

Mashable: Get Ready to See a Lot of Live Video on Instagram

This week, Instagram began rolling its live-steaming features to users across the U.S. while other countries will gain access in the coming weeks. To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live,” and get more details from this helpful article.

The Verge: You Can Now Broadcast Live From the Twitter App

If live video options on Facebook and Instagram aren’t enough, now you can broadcast live video from Twitter, too, “powered by” Periscope. To broadcast live from Twitter, tap the button to compose a new tweet and then tap “live.” Those who have used Periscope before have a slight advantage, but newbies will find it pretty intuitive, too.

Entrepreneur: 6 Holiday Marketing Tips From Twitter’s Head of Content Planning

Inspired by brands as diverse as Snickers, REI and Lowe’s, Twitter’s head of content planning provides a few smart suggestions for how to harness information gained through analytics and turn it into marketing opportunities for your brand this holiday season.

What CenterTable and GroundFloor Media Blogged About This Week:

Weekly Reads – Year-end recaps, announcements and things that make you go ‘awww’

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Christmas and New Years are swiftly approaching, and we all know the stories that this season brings: year-end recaps, big 2017 announcements and stories that make you feel warm and fuzzy inside. We just so happen to enjoy all of those types of stories, so this week’s edition of Weekly Reads features some of our favorites. 

Social Year-in-Review

Forbes: The Top 7 Social Media Trends That Dominated 2016

As this Forbes contributor aptly writes, “the social media world changes so fast it’s hard to tell which trends are temporary fads and which ones are going to stick.” This recap does a good job of encapsulating seven trends that rose above “fad” status.

CNET: Adele’s ‘Carpool Karaoke’ is top viral video of 2016

That a video involving Adele would top the charts in 2016 doesn’t tell us all that much. It’s what she’s doing in that video that does. This isn’t a music video from her newest, multi-platinum album or a live performance showcasing the full extent of her incomparable ability as a musician. It’s not even her singing. It’s her doing something we all do: crushing every lyric of a rap song in her car — once again underscoring the power and importance of stripped-down, easily-relatable authenticity on social media.

Read more after the jump…