We also offer perspectives on crisis scenarios, helping our clients think beyond the immediate response in favor of plans addressing recurring issues that draw negative attention and encouraging actions that create long-term relationships with the media and other key constituents.
The GFM Rapid Response team works with our clients to identify crises and issue scenarios they may face, and then we create realistic responses based on our experience and industry best practices. Our crisis plans include scenarios and responses, broken down by audience and medium. We also create straightforward checklists for front-line employees to use during a crisis.
Nobody enjoys facing a crisis, but being prepared can help lessen the impact and steer a company back on the road to normalcy.