Keeping track of what media outlets, social mediums and the general public are saying about your company is crucial in heading off and managing crisis situations.
At GFM, we can regularly monitor traditional and social media, deliver real-time updates in the heat of a crisis, and develop follow-up reports that recap how coverage unfolded during a specific issue. Our team analyzes and tracks traditional media hits and will customize reports to include a broad range of data points such as circulation numbers, key messages included and political insights. We also track online chatter from blogs and forums to chat rooms and websites.
Our Rapid Response team quickly compiles reports, and more importantly, we analyze data and offer our strategic counsel on trends and the best course of action.