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CenterTable @ SXSW 2017: Sunday Sessions

We’re just wrapping up our third day of sessions at SXSWi and with the time change and cold weather it wasn’t easy to hop out of bed this morning. But – nothing gets you going like a strong, inspirational session and hearing from Dean Baquet, executive editor of The New York Times, fit the bill perfectly. He reinforced two themes we’ve heard throughout the conference: live your truth and do your best. With that – here’s our best at a recap on today’s sessions!

Jim’s Take:

  • Given our work with the City of Denver’s Denveright and Stay Legit Denver
    Smart Cities: defined

    Smart Cities: defined

    campaigns, I opted to check out a Smart Cities session to start the day. As Google’s second Fiber City, you’d think it would all be rainbows and roses in Austin. But when only 15% of residents who live in affordable housing have in-home internet, the challenges of truly becoming a Smart City – with a plethora of transportation and mobility options, well-connected to the internet and related devices, abundant affordable housing options, etc. – are multi-layered, and ever-changing.

  • In a panel that consisted of representatives from Vox Media, VICE, and The New York Times titled “Social Video and the Future of Consumption,” the focus (even for traditional media outlets) is swiftly turning to live video experiences. The challenge with live video, of course, is taking the live element and ensuring it’s adding value or more context to the story in some way – underscoring the extreme importance of being as creative as possible with videos, rather than just producing videos for video’s sake.
  • Summing a panel titled “Shopping and the Sacred Social Space” up in one line (with panelists from Facebook, Imagur, eBay and Flipboard), and one that’s been a common theme at SXSW 2017: Everything you do content-wise or digital-wise needs to have some kind of value for the end user – emphasize experience, and give more than you take.
  • At the end of the day I attended a session titled “Where we’re going, we don’t need cars” which featured the CEO of Car2Go, among others. Three important statistics for Denver as it grows:
    • By 2050, 70% of the world’s population will have moved back to urban centers
    • Personal vehicles sit idle 96 percent of the time, causing a huge issue with parking/space in already space-constrained urban centers
    • Every 1 Car2Go car (or other, related car sharing service) on the road removes 11 vehicles from our roads and parking structures

Read more after the jump…

CenterTable @ SXSW 2017: Saturday Favorites

Yesterday it didn’t just rain – it poured on Austin. We didn’t lose any electronics to the downpour (Carissa met someone who had just lost their iPhone in a puddle…), but we did run from building to building and learned to bloom where we were planted. Here are the highlights:

Fried chicken w/the hot sauce, please.

Fried chicken w/the hot sauce, please.

Nomnom:

The fried chicken from Mr. P’s Electric Cock was just what the doctor ordered on a rainy day.

 

 

Piranha sushi's take on the Old Fashioned.

Piranha sushi’s take on the Old Fashioned.

Libations:

  • Jim started the week with an Old Fashioned, and nearly every restaurant we’ve eaten at has had one on the menu. So now we’re on the #OldFashionedTour

 

 

 

Hang Ten, bro.

Hang Ten, bro.

 

Grab Bag:

Surfing in downtown Austin as a part of a promotion for the TNT show Animal Kingdom.

 

 

 

Overheard:

  • “I put my feelings on Instagram” – an attendee explaining how not every man is always looking at women on Instagram
New socks from Richer Poorer!

New socks from Richer Poorer!

Free stuff:

Pretty cool when a speaker decides to have her “Oprah Moment” and give the entire room a pair of free socks!

Number of steps taken:

  • Jim – 11,200
  • Carissa – 10,000

Hours of sleep:

  • Jim – 6.5
  • Carissa – 6.5

Caffeinated beverages consumed:

  • Carissa – 1 (I’ll do better today!)
  • Jim – 4

Through the lens:

Yes, please.

Yes, please.

 

 

 

 

 

 

 

 

 

 

 

~ Carissa and Jim

CenterTable @ SXSW 2017: Saturday Sessions

Tons of great info on Saturday - including some audience targeting from Antiques Roadshow

Tons of great info on Saturday – including some audience targeting from Antiques Roadshow

It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:

Jim’s Take:

  • My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.

Read more after the jump…

CenterTable @ SXSW 2017: Friday Favorites

The sights, the sounds, the smells…the free stuff! Here’s our rundown of favorite intangibles from Friday at SXSW 2017.

Shrimp and Grits, Moonshine-style

Shrimp and Grits, Moonshine-style

Nomnom:

Its hard to pass up Lambert’s BBQ from our first night in town for this category, but the shrimp and grits, seared rainbow trout and kale and bacon dip at Moonshine completely blew us away.

Libations:

Its been somewhat of a “Tour de Old Fashioned” for Jim so far. And Lambert’s offering was as smooth as they come.

 

 

 

 

www.meetatct.com

www.meetatct.com

Grab Bag:

Hey…I recognize that sticker!

 

 

 

 

 

Overheard:

“I’m here because I love the Internet – the same reason why you’re here!” ~ A street performer getting down to Sisqo

 

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

Celebrity-ish Sighting:

The Los Pollos Hermanos is the best chicken in Albuquerque…and now in Austin. #BetterCallSaul

 

 

 

 

 

Through the Lens:

Live music at Stubb's, and Austin stronghold.

Live music at Stubb’s, and Austin stronghold.

 

 

 

 

 

 

 

 

 

 

 

 

Number of Steps Taken:

Jim -12,865. Carissa – 11,562.

Hours of Sleep:

Jim – 5.5. Carissa – 6.5

Caffeinated Beverages Consumed:

Jim – 3. Carissa – 1.

CenterTable @ SXSW 2017: Friday Sessions

Noor Tagouri speaking at SXSWi 2017

Noor Tagouri speaking at SXSWi 2017

The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…

The Data Dating Game

Welcome to the data visualization dating game! Hi, I’m Adrienne and I’m new around here. I like engaging social media posts, long creative sessions and most especially thoughtful incorporation of data before and after campaigns. My ideal date doesn’t just take a dip in the data pool, he jumps off the high dive and into the deep end. After his swim, he keeps only the necessary, glistening, shining drops of important, actionable data points.

As my major data crush Avinash Kaushik would say, getting drunk on data and providing “data pukes” is totally unnecessary, not to mention classless and a total turn off. What he means by that is having data is great, but dumping a bucket of it onto a page doesn’t answer the two most important questions data exists to answer – “So what”? And, “So that?”  Why is this graph important to your business and what is it telling you to DO!?

data-dating-game-v2
Read more after the jump…

CenterTable @ SXSW: 2017 Preview

Hopefully we'll provide enough content to make it feel like you're in Austin.

Hopefully we’ll provide enough content to make it feel like you’re in Austin.

The annual pilgrimage to Austin is upon us this week, and once again GroundFloor Media and CenterTable will be bringing you the sights and sounds of the South by Southwest Interactive (SXSWi) conference! Beginning Thursday, March 9 and continuing through Tuesday, March 14 Carissa McCabe and I will be hitting up as many sessions, brand activations, concerts, product releases, networking events and Bar-b-ques as possible, and reporting back here on the GFM/CenterTable blog as well as a variety of social platforms.

Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

weekly-reads-header-5

It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

GroundFloor Media Expert Quoted on WikiLeaks CIA Crisis

CIA_Spying_Through_TVs_PR_Brand_CrisisIn an unprecedented leak of C.I.A documents, WikiLeaks released on Tuesday thousands of pages describing software tools and techniques used by the agency to break into smartphones, computers and even Internet-connected televisions.

For companies around the world, this should be setting off alarm bells. If the CIA can get hacked, what about you? GroundFloor Media’s Gil Rudawsky offers some advice to a reporter Ragan.com.

GroundFloor Media Crisis Expert

Organizations can perhaps mitigate the damage of leaks by having a plan in place to respond when they do happen, says Gil Rudawsky, vice president of GroundFloor Media.

“This is another alarm bell for all clients dealing with sensitive information that anything you say or email can potentially become public knowledge,” Rudawsky says. “If the CIA can get hacked or has a leak, what about businesses that spend millions of dollars less on maintaining secrecy of proprietary information?”

Read the entire article and what it means to your company.

Building Corporate Partners: It’s Not About the Gala

partnership-penIt is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help support these large events, but to help fund much needed programs throughout the year. At the same time, businesses are trying to justify community investment dollars as their budgets shrink.

If you work for a nonprofit and are preparing to meet with a corporate partner, it’s time to reevaluate your ask and look toward long-term programs with measurable return on investment (ROI). And I’m not talking about touting the number of people served or programs activated via your organization. Although these are incredibly important, they focus on your organization and not the corporate partner. You have to build a case for why the corporate partner should invest in your organization. Read more after the jump…