Tag Archives: 2018

Libraries That Check Out People and Other Non-Obvious Brand Trends

At South by Southwest this year Rohit Bhargava spoke about some of the non-obvious trends for 2018 that his company identified. You can see the full list of 2018 and past trends on the company’s website. Two that caught my eye were Human Mode and Lovable Unperfection.

Human Mode

Human mode is the pendulum swinging away from pure digital automation. Sure sometimes you just want to order a pizza online or skip chit-chat with a cashier and check yourself out at a kiosk, but there are other times when you need a quick question answered by a real human.

Trend spotted – Human Mode

Read more after the jump…

Pantone Looks to the Future for its 2018 “Color of the Year”

groundfloor-media-pantone-ultra-violetSimply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”

According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.

Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.

Here’s to Ultra Violet, 2018 “Color of the Year!”