Tag Archives: 60 Minutes

Everything You Need to Know About Media Interviews You Can Learn on “60 Minutes”

Everything You Need to Know About Media Interviews You Can Learn on “60 Minutes” | GroundFloor Media PR AgencyI recently caught an episode of “60 Minutes”  during which they shared the tricks of the trade by some of the most revered journalists ever, most of them now passed. As you may know, “60 Minutes” has been celebrating its 50th anniversary this year, which makes it the longest running broadcast program ever.

When the show first aired in 1967, the formula for a “60 Minutes” segment was simple: keep it timely, keep it relevant and never be dull. That same formula is as relevant today, and should be used by marketing communications professionals in developing stories and pitches for the media. It doesn’t matter if your story idea is for print, TV, radio or online – your media pitch needs to include all of those elements, and it needs to be visual, as even a good radio story can be shared online.

In the segment, they shared their rules for conducting a “60 Minutes” interview, and these are recommendations for how to prepare for them:

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Are You Addicted to Your Smart Phone?

Screen Shot 2017-04-20 at 7.06.34 PMWhy do so many of us feel compelled to check our smart phones so frequently? And why do we get an anxious feeling if we haven’t checked our phone recently? In a recent 60 Minutes segment, Anderson Cooper explored our obsession with our smart phones and the physiological reaction many of us have, such as every time we get an alert on our phone, it triggers a release of cortisol, which makes us anxious, and our goal is to rid the anxiety so we keep checking in.

Addiction Explained

Everywhere you go today, in the U.S. or abroad, you see people of all ages walking around with their heads down looking at their phones. According to Tristan Harris, a former Google product manager, the smart phone is like a slot machine, every time you check it, you’re pulling the lever to see if you get a reward. And the rewards are texts from friends, new likes, cute emoji’s, etc.

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Will the Social Media Influencer Bubble Ever Burst?

screen-shot-2016-10-29-at-9-24-22-amIt may come as no surprise that many of today’s top advertising influencers are young, hip and taking Madison Avenue by storm – and making lots of money in the process.

60 Minutes recently covered the story, which may have left its generally older, conservative demographic shaking their heads. In case you missed the segment, it featured several 20 somethings who are commanding big dollars to represent brands, and advertisers are lining up to tap into their huge followings on social networks and the back-end data that proves their reach.

@LoganPaul is one of the biggest stars and he’s just 21 years old. This millionaire’s videos have attracted more than 30 million followers on his social media platforms. He was even featured on the cover of Ad Week. His Dunkin Donuts ad had an online reach of 7 million, similar to what a prime time TV spot would reach, and they paid him just $200K for one-day’s work.

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