Tag Archives: active voice

The Digital Advertising Landscape Evolves

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Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.

Vero 

Fast Company: What is Vero? What you need to know about the rising social media platform

Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game.          Read more after the jump…

The Importance of Active Voice for Brands

When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled with lengthy explanations and awkward sentence constructions, the small window of opportunity to quickly convey both meaning and value is lost. One of the simplest issues to address during content revisions is passive voice construction.

Woman Typing on a Laptop Using an Acive Voice For Brand Messaging

Read more after the jump…