Tag Archives: ad targeting

Instagram + New York = All The Feels

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This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news… 

U.S. News & World Report: Social Media Makes People Change Their Views

New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…

The Social Media Advertising Landscape Is Changing Drastically

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While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay. 

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Fast Company: Facebook promises to nix its tools for discriminatory ad targeting

If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.  Read more after the jump…