Change happens rapidly in the digital world. This edition of Weekly Reads covers where advertising dollars could shift to in the future, emerging ad formats and new data that could help you better reach your audiences.
Amazon has become the third largest digital ad seller, just behind Google and Facebook. According to the Amazon Advertising Forecast, 30 percent of those polled plan to shift money from search to fund their spending increases within Amazon. This has implications for Google and Bing as they will now face direct competition from the tech giant. This impacts search agencies who will need to train or hire additional talent to run Amazon advertising campaigns. This survey shows continued growth for new channels that offer additional avenues to reach target audiences. Read more after the jump…
User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.
Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s. Read more after the jump…
Shaking up the healthcare industry: Amazon, banking giant JP Morgan and holding company Berkshire Hathaway publicly announced they will be taking on the healthcare industry.
Well, “shake it up baby, now” comes to mind when I think of Tuesday’s announcement that Amazon, banking giant JP Morgan and holding company Berkshire Hathaway publicly announced they will be taking on the healthcare industry. CEOs of the three companies say they’re aware of the enormous challenges they face.
In a statement, Jeff Bezos, CEO of Amazon, said, “The healthcare system is complex, and we enter into this challenge open-eyed about the degree of difficulty. Hard as it might be, reducing healthcare’s burden on the economy while improving outcomes for employees and their families would be worth the effort.”
Although details on exactly how the new healthcare business would work have not been revealed, the partners plan to form an independent healthcare company for their employees in the United States. The initiative’s goal is to provide new technological solutions to simplify and decrease expenses for consumers.
It wasn’t a surprise that Amazon on Cyber Monday capitalized on its buzz-worthy plan to deliver packages to its customers’ doorsteps via drones.
Jeff Bezos used his “60 Minutes” interview on Sunday to get the ball rolling by talking about the innovative drone delivery plans. Though many people remain skeptical the idea will actually take hold, four or five or even 20 years from now, everyone tuned in to Amazon’s video, and it dominated conversation around the water cooler.