Tag Archives: android

New Toys for Existing Social Media Platforms


As the development of new social media platforms has slowed, the development of new bells and whistles that existing platforms are using to distinguish themselves from the competition has accelerated. This week was no exception, and below we examine new functionalities all four major social platforms have added within the past five days.


Marketing Land: Facebook Ads Can Now Link to Brands’ Whatsapp Accounts
Yes, we know that this new Facebook functionality requires you to first build a WhatsApp account for your brand. Not only is that time consuming, it may not be advantageous for many U.S. brands, as 84 percent of the messaging app’s active users live outside of the U.S. But for brands trying to reach a younger audience, being able to simultaneously tap into the more established, legacy audiences on Facebook as you’re targeting newer, youngers audiences on WhatsApp within the same campaign could prove to be very worthwhile. Read more after the jump…

Weekly Reads – Holiday Shopping Guide For the Techies On Your List


Hard to believe the holidays are here again already. Are you finding yourself immersed in the usual hustle and bustle of the season, scrambling to finish some last-minute shopping for all those hard-to-shop for people on your list? We’ve got you covered. You’re sure to find something for each of the techies in your life right here! And thanks to some new releases, we’ve also got new ways to keep you and your friends and family connected this holiday season too. Read more after the jump…