Public relations practitioners and attorneys often find themselves on opposite sides of the fence when dealing with crisis communication situations.
PR folks encourage their clients to be honest and transparent in a crisis, admit to any wrongdoing, show compassion and contrition and move on. Attorneys, who are paid to assume the worst, will encourage the client to admit to and say nothing.
As a marketing communications firm with extensive experience handling a wide variety of crises on behalf of clients, our GroundFloor Media (GFM) experts have learned that attorneys can be our best friends.
One of the key topics that PR practitioners should become very familiar with is attorney client privilege. As one attorney recently shared, start from the premise that everything we do and write is discoverable. Simply put, our work, including all client emails, plans, written communications (all drafts), texts and Skypes could be subpoenaed if your client is involved in litigation.