Tag Archives: audience first

The New Era of Creative Storytelling (Part 2 of 2)

{Editor’s Note: This is the second of a two-part post focusing on what we’ve learned as social media marketers over the years and what our industry looks like moving forward}

Live journalAs you (hopefully) read in the first part of this post, social media marketing and user behavior have covered a LOT of ground in 15-ish years. First, being able to share written word on the Internet, then the ability to start your own personal web page with photos and music, on to easily being able to create and post content of all kinds online, interacting directly with brands and organizations, and eventually live streaming content that “disappears” after a few seconds. Creative storytelling has never been more complicated. Which brings us to today…

2018: The Modern Age

What is Happening?

Blog period3There’s a TON of noise. And individuals are (successfully) trying to find better ways to receive and organize the information they want. The social media algorithm pendulum has swung from content we wanted/selected, to what the platforms assume we want to see (the echo chamber effect), back toward the content we interact with most often (but definitely NOT chronological, because there’s no money in that). The interesting outcome of the “Hooli Effect” (mentioned in Part 1 of this post), is that individuals are using social platforms the way they want to use them, not necessarily how each platform would want you to use them.

Read more after the jump…

The New Era of Creative Storytelling (Part 1 of 2)

{Editor’s Note: This is the first of a two-part post focusing on the history and set up of how social media has been used by marketers. Part Two will explore what we’ve learned and what social media marketing looks like moving forward} 

It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling.  This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days. (Some obvious, but not-as-relevant-to-social-media details have been omitted so this post doesn’t turn into more of a novel than it already is):

Read more after the jump…