Tag Archives: best place to work

Micro-Influencers and New Twitter Analytics

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Finding the right mix of prominent influencers and influencers you can afford is a marketing tightrope. Anyone who has an ongoing influencer relations effort in place is all-too-familiar with that balance, and this past week we’ve come across two great articles that discuss the advent of the “Micro-Influencer.” Twitter is also testing two new analytics features we’re excited to see come to fruition. And: Are you listening? Podcasts are coming back in a big way.

Micro-Influencers:

SmartBrief: How to Work with (or Become) a Micro-Influencer
It’s not necessarily a brand new idea, but the concept of “micro-influencers” – those who aren’t full-fledged influencers with hundreds of thousands of followers and require five-digit product mentions – is something that nearly every brand should consider. These individuals with followers ranging from 1,000 to 10,000 tend to be more authentic, more uniquely engaging, and drive interest in a real-world manner. Read more after the jump…

Working From Home Trend Getting Some Push Back

digiden copyNational Public Radio and The Wall Street Journal recently did stories about how some employers are cutting back on allowing employees to work from home, citing the need to have people together to enhance creativity and collaboration.

A number of large companies in recent years announced similar measures – Yahoo, HP and IBM – all began to recall home-based employees to work in the office.

Still, teleworking is extremely widespread. According to the Society for Human Resource Management, 40 percent of employers allow employees to regularly work from home.

Read more after the jump…