Photo credit: iphonedigital
In recent years, Apple devices used either Google and Bing to provide search results for users depending on how they searched. Safari on Mac and iOS search results were powered by Google, where Siri, Search inside iOS (previously known as Spotlight) and Spotlight search results were all powered by Bing.
This week, Apple has announced a change. Google will once again be the default search engine for Siri, Search inside iOS, and Spotlight on the Mac. However, image search results from Siri will still come from Bing, for now.
“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” Apple said in a statement. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”
Given Google’s large search market share, it will be interesting to see how this change impacts trends in organic search traffic to websites.
On a related note, you may also notice Siri is little more chipper while reading those Google results today. Last week, Apple’s virtual assistant had some work done on her vocal cords to sound less robotic and more life-like.
We recently covered how to submit your XML sitemap to Google as part of your onsite SEO efforts, so we wanted to be sure we circled back to talk about submitting that same XML sitemap to Bing, as well.
Submitting the XML sitemap is a great way to tell search engines about all the content on your website and make it quicker and easier for the search engines to find, index and return the website in search results.
Steps to Submit the XML Sitemap to Bing
- Jot down the URL for your website’s XML sitemap. For example, com/sitemap.xml.
- Create a Bing Webmaster Toolsaccount and verify that you own the website.
- Once logged into your Bing Webmaster Tools account, go to Configure My Site, then Sitemaps.
- Paste the entire XML sitemap URL into the box. For example, com/sitemap.xml.
- Click “Submit” and you’re done! The status will update when the sitemap has been crawled and indexed.
Content development, graphic and website design, internal communication, social media management, public relations, marketing, crisis communications, event management, video production…
With limited resources and competing demands within a typical marketing and communications team, people often ask, “why should I care about search engine optimization (SEO)?”
I’ll tell you why.
Read more after the jump…