This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental groups fighting to protect natural resources like water, oil and soil. The company expected to rake in about $2 million across its 80 global stores and Patagonia.com. In reality, Patagonia recorded $10 million in revenue – five times what the company expected – and is still promising to donate 100 percent of that revenue to the environmental groups.
With the election season safely behind us, we can now turn our attention to the quickly approaching holiday season. I know, I know…it may be too soon for stores to break out the Christmas music and Santa décor. But with Thanksgiving just a couple short weeks away, now is the time to gear up for your holiday campaigns. As you’ve probably noticed, some have already started! Amazon launched its 2016 Black Friday deals on the first of November.
This week’s rundown includes insider tips and tricks to unwrap the holiday digital marketing landscape and get ahead of the holidaze that is sure to ensue.
MarketingLand: Strategies to maximize retail marketing efforts BEFORE holiday sales events
The time leading up to heavy shopping seasons is just as critical as the shopping days themselves. These suggested retailer strategies aim to maximize the often-ignored time frame prior to Black Friday
Social Times: 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
Given that social media campaigns are 60 percent more effective than traditional advertising campaigns, Facebook Offers campaigns can be a great way to promote your products and services. This article outlines how to use coupon codes from Facebook to yield results this holiday shopping season.
Business 2 Community: Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
In an effort to help marketers make the most of the holiday shopping season, Facebook recently released an interactive infographic about holiday celebrations and shopping on Facebook (as well as Instagram). Take a look and consider how these dates might play into – or challenge – your season’s marketing plans.
Social Media Today:Twitter Provides Stats on Holiday Shopping Usage [Infographic]
Although slow to add new users these days, Twitter is still a great platform to reach consumers and it’s worth considering how you can use tweets within your holiday marketing plan. According to Twitter, 73% percent of Twitter shoppers follow businesses to find special deals. Find out just how many of those are likely to actually visit a store after seeing such deal on the platform.