Tag Archives: brand building

Branding & Loyalty: What Are Micro-Moments?

consumers-in-micro-moments

 
Get ready for micro-moments.

Buyer behaviorists have for a long time relied on the traditional consumer journey funnel to describe how a potential customer starts with a set of brands and through a set of methodical steps, reduces the number of brands down to a small number to make a purchase. The following funnel visually indicates the typical consumer journey:
Read more after the jump…

Tips to Rebuilding Online Reputation

reputation-balloon_02The saying goes, it takes 20 years to build your reputation, and five minutes to ruin it.

And with social media, you can lose it in even less time. Think about how long it takes to write a tweet. The good news is that for whatever reason a reputation is trashed, steps can be taken to repair it.

As part of GroundFloor Media’s service line offerings, we help businesses, organizations and individuals with reputation management issues. Tools we use include earned and paid media campaigns, enhancing social media and online presence and community outreach.

Read more after the jump…