Tag Archives: brand loyalty

Reputation Management Programs Temper Public Missteps

Groupon LogoCEO gaffes never cease to amaze and the past several years have been rife with prime examples. Whether it’s former BP CEO Tony Hayward’s insistence on sailing yachts in the days and weeks after the Deepwater Horizon oil spill or Whole Foods CEO John Mackey’s references to Obamacare as fascism or Chick-fil-A President Don Cathy’s anti-gay remarks, top business executives keep us guessing.

As further evidence, earlier this month former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership successes and foibles to completing levels of the 1980s Nintendo game, Battletoads.


Read more after the jump…