Tag Archives: brand management

5 Truths About Crisis Communications

There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true: Read more after the jump…

GroundFloor Media attends reputation management conference

I just landed in New York to take part in the “Reputation Preservation and Crisis Communication Summit.”
The two-day workshop, put on by UK-based Ethical Corporation, features executives from a variety of companies discussing how they protect reputations and respond to crisis.

Companies represented include Dr. Pepper Snapple Group, AIR, Alcoa, P&G, REI and Verizon. We are hoping to learn about some best practices as we continue to grow our crisis-issues management service line. GroundFloor looks forward to sharing what we learn with our clients. In the meantime, if you have any questions, send me a note at grudawsky@groundfloormedia.com.