Tag Archives: Brand Marketing

Millennial Madness

39343492-millennials-word-written-on-a-school-chalkboard-to-illustrate-young-generation-learning-in-class-aboI’ve been in several client brainstorm and strategic planning sessions this year when the inevitable question comes up, “How can we reach and engage with millennials?” And then the second question is always, “And remind me again, who are they?”

Millennials (also known as Generation Y) are the demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the late 1970s to early 1980s and ending birth years ranging from the mid-1990s to early 2000s. (Source: Wikipedia) Read more after the jump…

Brands Raising the Bar on Instagram: And what we can all learn from following along

Williams SonomaWhen I got home on Thursday night my husband asked me how a client meeting had gone earlier in the afternoon. I replied, “The meeting went great. Spent a lot of time talking about social media and Instagram.”

Blank stare.

Yes, on a daily basis my Google Chrome tabs are open to Facebook and Pinterest and I’m scrolling through Instagram on my phone simultaneously. No, I am not wasting time. I am doing my job. How cool is that?

Read more after the jump…