GroundFloor Media & CenterTable Blog

Company Strategy Compass

Business Success Boils Down to Purpose

Business success boils down to purpose. It is the number one driver behind business success and aligns with the pursuit of profit. How a company acts on its purpose links to branding, customer loyalty, employee retention and stakeholder engagement.

Facebook Adds New Fundraiser Tool

Facebook launched a new tool this week that will make raising money for specific campaigns or fundraiser’s much easier for nonprofits through the social platform.

Cause Marketing – Insights and Trends

Cause marketing is here to stay, according to the recently released 2013 Cone Communications Social Impact Study. However, Americans want to know what kind of impact companies’ cause marketing efforts are really having.