Tag Archives: CenterTable

The Making of the Smart Ash Animation

Animation has always fascinated me. I drew endless comic strips and superheroes as a kid, and making those drawings move like what I saw on TV every Saturday morning was a dream. Taking a drawing from paper to screen gave it life, and all I wanted was to make the characters from my imagination real. When I finally started experimenting with animation in high school, I found a medium that was tedious, but every bit as rewarding as I had hoped. I eventually graduated with my BFA in animation, and although it’s not something I do every day at CenterTable, I relish the opportunity to bring drawings to life for clients who understand the value animation can have in telling a unique story. Read more after the jump…

Aspect Ratios and Storytelling

A wide shot of the vastness of space. An intimate home video of a child’s first steps. A social media savvy YouTube vlogger with the latest and greatest in makeup techniques. Whatever you may be watching, there should be an essence to the visuals that feels cohesive with the content being portrayed. Certain shots feel right at home in a reality TV drama, while others perfectly capture the epic grandeur of a Hollywood blockbuster. The culprit is often staring at you right through a letterbox (rimshot): aspect ratio. Read more after the jump…

Expanding Team with Digital Marketing Expert

Clare Frey Joins GroundFloor Media & CenterTable teamWe are excited to announce that our GroundFloor Media (GFM) and CenterTable family continues to grow thanks to the recent addition of Clare Frey.

Frey joins the CenterTable team as director of digital strategy. Prior to joining CenterTable, Frey’s experience included working as a web content manager for the University of Colorado, communications manager for Techstars and marketing communications manager at Inspirato. Prior to that, she contracted with various publishing companies. She is an excellent writer and has a deep understanding of how thoughtful social media and digital content can connect people to brands, and have a positive impact for both.

Originally from Poncha Springs, CO, Frey earned her bachelor’s degree in English from Fort Lewis College in Durango. After getting to know a few GFM team members over the years and stumbling upon CenterTable’s website last year, she has been eager to join our team.Clare Frey Joins the CenterTable and GroundFloor Media team

In her spare time, Clare enjoys spending time with her husband and dachshund named Boris. She has a passion for animals and donates much of her time and money to animal welfare organizations and shelters. Colorado Horse Rescue is especially close to her heart. She is a self-proclaimed book-worm and is a huge fan of the mountains and getting outside. Clare’s favorite ice cream is pistachio and she can’t go a day without talking to her brother.

Her favorite quote is, “Ever since happiness heard your name, it has been running through the streets trying to find you.” – Hafiz of Persia

We are incredibly excited to welcome Clare to the GFM and CenterTable family. Her experience
across a variety of industries will be a great asset to our clients as we continue to create meaningful, creative and integrated marketing communications campaigns.

Social Media Complainers Aren’t Just After a Freebie

Social Media Complainers | CenterTable Digital Agency

Photo credit: geralt

In the early days of social media, many brands had a real concern about consumers using these new platforms to seek out freebies.

Whether it was a customer complaining about a restaurant experience or claiming that a packaged good didn’t live up to expectations, brands were often concerned about publicly offering replacements or coupons in fear of opening the flood gates to greedy onlookers.

Why Customers Complain on Social

We can now report that, in our many years of experience, customers complaining on social are rarely looking for a handout. And, recent research from Sprout Social backs that claim. Most often, complaining customers are simply looking to raise awareness among fellow consumers (70%) or gain an apology or solution (55%) from the brand they’re targeting. Less than half the time are they looking for a refund (38%) or seeking a discount (19%). Read more after the jump…

Meal Planning as a Metaphor

Meal Planning As a Metaphor | GroundFloor Media PR Agency

Photo credit: Tracy Benjamin via Flickr

You won’t be surprised to learn that at GFM and CenterTable our team members share a lot of similarities. This goes so far as to include how we work (collaboration, big ideas and strategic thinking are tops), how we play (outdoors, in the gym and definitely with friends and family) and even how we eat.

Food in The Office

As a group of hardworking professionals, you’re as likely to find a frozen lunch in our office freezer as you are to find a homemade organic salad in the fridge – it all depends on who’s got what going on that week. In the last few years, however, the consumption of soda has gone down while the intake of soda water has gone up. There are more bags of apples and raw nuts around the office than bags of chocolate or chips. As we’ve matured as a team and continued to work with natural food companies, our approach to food has matured as well, and I’d wager the intake of healthier food during the workday is on the rise.

Food at Home

At GFM and CenterTable our jobs – just like those of our working colleagues in so many other industries – demand flexibility, which means our meals outside the office sometimes have to be flexible, too. Whether we’re rushing to get kids from school after work, squeezing in a workout before heading home, or driving to the mountains in the evening to avoid traffic – our team is often left with little time to get something healthy on the table. That said, on any given day you’ll hear dreamy descriptions of the dinner someone left simmering in their crock pot or the veggies fresh from the garden ready to go on their grill after work. Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities

Video Production & Motion Graphics | CenterTable Digital Agency | Denver, CO

Some of the CenterTable video production team onsite at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

Thoughts from CenterTable’s 6th SXSWi Denver Download

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Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.

Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.

Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.

Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…

CenterTable @ SXSW 2017: Tuesday Sessions

Believe it or not – we’ve reached the end of another amazing SXSW! We had a busy day of packing, automobiles and planes to begin our journey back home – but couldn’t help but squeeze in a few more sessions to take with us on the road.

SXSW may be over - but we leave you with Jim & Carissa squeezing in one last blog post from the Yeti flagship store in Austin!

SXSW may be over – but we worked hard on squeezing in a few more sessions and a final blog post!

Jim’s Take:

  • I tried to work some variety into my schedule on the final day of SXSW, and in the session titled “Investing to Change the World,” a panel of bankers, investors and financial planners talked about how many individuals today are working to align their investments with their values. There are several individual stocks and mutual funds that fit the bill (humanitarian companies, environmental-friendly companies, etc.), and surprisingly, many are outperforming the market itself. The key is just like any other investment – look for companies who are investing in their own long-term success and are inherently resilient. Who wouldn’t want to invest in companies that produce returns AND are making a difference in our world?

Read more after the jump…

CenterTable @ SXSW 2017: Sunday Favorites

From deviled eggs to celebrity sightings, the Old Fashioned tour of Austin continued with a flash of Alfred Hitchcock’s “Birds” in between. Keep Austin Weird, you guys!

Nomnom:

There’s nothing evil about a delicious deviled egg…

Deviled Eggs from 24 Diner

Deviled Eggs from 24 Diner

Read more after the jump…