Tag Archives: CenterTable

Thoughts from CenterTable’s 6th SXSWi Denver Download

By Jim Licko | Published: April 24, 2017

Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.

Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.

Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.

Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…

CenterTable @ SXSW 2017: Sunday Sessions

By Carissa McCabe, APR | Published: March 12, 2017

We’re just wrapping up our third day of sessions at SXSWi and with the time change and cold weather it wasn’t easy to hop out of bed this morning. But – nothing gets you going like a strong, inspirational session and hearing from Dean Baquet, executive editor of The New York Times, fit the bill perfectly. He reinforced two themes we’ve heard throughout the conference: live your truth and do your best. With that – here’s our best at a recap on today’s sessions!

Jim’s Take:

Given our work with the City of Denver’s Denveright and Stay Legit Denver
Smart Cities: defined

campaigns, I opted to check out a Smart Cities session to start the day. As Google’s second Fiber City, you’d think it would all be rainbows and roses in Austin. But when only 15% of residents who live in affordable housing have in-home internet, the challenges of truly becoming a Smart City – with a plethora of transportation and mobility options, well-connected to the internet and related devices, abundant affordable housing options, etc. – are multi-layered, and ever-changing.
In a panel that consisted of representatives from Vox Media, VICE, and The New York Times titled “Social Video and the Future of Consumption,” the focus (even for traditional media outlets) is swiftly turning to live video experiences. The challenge with live video, of course, is taking the live element and ensuring it’s adding value or more context to the story in some way – underscoring the extreme importance of being as creative as possible with videos, rather than just producing videos for video’s sake.
Summing a panel titled “Shopping and the Sacred Social Space” up in one line (with panelists from Facebook, Imagur, eBay and Flipboard), and one that’s been a common theme at SXSW 2017: Everything you do content-wise or digital-wise needs to have some kind of value for the end user – emphasize experience, and give more than you take.
At the end of the day I attended a session titled “Where we’re going, we don’t need cars” which featured the CEO of Car2Go, among others. Three important statistics for Denver as it grows:
- By 2050, 70% of the world’s population will have moved back to urban centers
- Personal vehicles sit idle 96 percent of the time, causing a huge issue with parking/space in already space-constrained urban centers
- Every 1 Car2Go car (or other, related car sharing service) on the road removes 11 vehicles from our roads and parking structures

CenterTable @ SXSW 2017: Saturday Sessions

By Jim Licko | Published: March 11, 2017

Tons of great info on Saturday – including some audience targeting from Antiques Roadshow

It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:

Jim’s Take:

My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.

Designing the Logo for GFM’s Sister Agency, CenterTable

By Ben Hock | Published: June 13, 2016

When we decided to form GroundFloor Media’s sister agency, CenterTable, a design challenge arose in the form of a new identity. Unlike logos for most new businesses, CenterTable’s had to show a connection to an established brand. CenterTable had to look new and unique, while also calling to mind its relationship with GroundFloor Media. As soon as we figured out the name for our new venture, I began sketching out dozens of ideas. Below, I’ll summarize the process of breathing life into CenterTable’s identity.

Step 1: Initial Sketches

Knowing the logo had to incorporate some elements of GFM’s design, I chose to focus on shape. With a shared hexagonal silhouette, the logos look cohesive when placed side-by-side.
Read more after the jump…

Meet Our Sister Agency – CenterTable

By Jim Licko | Published: May 19, 2016

For years, we’ve been talking about how our industry is constantly evolving and how the lines are blurring between marketing, PR and advertising. During that time, we’ve experienced a rapid transformation at GFM with the evolution of digital communications. In fact, we’ve been working in this digital space for more than a decade – before Facebook was even available to the general public.

And that’s why we’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.

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