I’m a basketball fan. Having grown up in Denver, I’m more specifically a Nuggets fan. I played basketball at the YMCA as a kid, and our Junior Nuggets team got to play during halftime at a few NBA games. We got to meet the players before the games and got autographs and photos. I still have an autographed ball from one of those trips to the Pepsi Center, shortly after it had opened. The team, at the time, was coached by Nuggets legend Dan Issel. His is the most notable signature on my ball. The top players on our team back then were Nick van Exel and the perpetually-injured Antonio McDyess (they also had a young, pre-Pistons-Finals-MVP and fellow Denver native Chauncey Billups, one of my favorite players of all time, but I didn’t manage to snag his autograph).
Point is, the Nuggets weren’t great. Hell, they weren’t even good. They finished that season 35-47 and missed the playoffs for the fifth straight year. They continued their ineptitude for another few years until finally, in the 2003-2004 season, they made the playoffs thanks in part to a rookie named Carmelo Anthony. In my opinion, however, something else changed that year that helped set everything in motion — they rebranded.
As a graphic designer, I often find myself in meetings with clients who have trouble articulating exactly what they want or need. Though it’s a designer’s job to translate his client’s vision, it’s sometimes impossible to decode what they’re trying to express. I usually run into this issue with clients who are unfamiliar with basic, design-related terms that could help them better articulate their goals. Even if you think you’re fairly well-versed in design lingo, it’s best to offer up visual examples to avoid confusion. I love it when a client shows me specific examples of what they like and dislike.
The 2018 Oscar nominees are out and awards season is in full gear. I’ve been going to the theater and hitting Netflix and Amazon hard to make sure I catch all the nominated movies before the Oscars air on March 4th. Yes, Gary Oldman is fantastic in The Darkest Hour. Coco made me cry more than any Pixar movie since Up. The Shape of Water was beautiful and weird and wonderful.
During awards season, we discuss our favorite performances, soundtracks and stories, but we rarely bring up our favorite movie posters from the past year’s films. Below, I’ve broken down my picks for the best movie posters of 2017: Read more after the jump…
Every year I look back at what was popular in graphic design and make my predictions for the trends that will stick around for another year. In 2018, graphic design will continue to incorporate cropped and chaotic typography, bright colors, gradients and custom illustrations. These trends will be pushed even further in the upcoming year, though. Colors will be brighter, and designers will utilize patterns and hues that are reminiscent of the 1990s. Squiggles, triangles and dots in neon colors will be transposed over bold, disjointed typography. The soft pastel shades that were popular a few years ago will be replaced by rich, full-bodied colors, like purple, turquoise and ultramarine. Serif fonts will make a resurgence, especially for headlines on the web. Custom illustrations will still be a useful tool for businesses looking for a handcrafted touch that separates them from competitors. When done right, illustration is a powerful storytelling tool that fosters connections between brands and customers.
Below are some examples of the graphic design trends you will likely see more of in 2018. Happy New Year!
Simply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”
According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.
Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.
The red and green color combination is synonymous with Christmas. Any time those colors are used together, the viewer will inevitably think of the holiday season. Color combinations also act as identifiers for movements, campaigns, brands and countries. The rainbow flag is a symbol of the LGBTQ community. Pink has become the color of breast cancer research and awareness. Tiffany & Co. is known for its specific shade of turquoise.
All visual designers have to be aware of how color adds nuance to our work. For example, an illustration in a cool palette could evoke completely different feelings than the same illustration in a warm palette. Color has a profound ability to act as a storytelling mechanism in art, and especially in film. In particular, filmmakers like Wes Anderson and Tim Burton are known for their distinctive use of color.
In the spirit of the holidays, I’ve taken scenes from six of my favorite holiday movies and simplified them into color palettes. Can you guess what the movies are just by looking at the colors? Some are easier to pick out than others. The answers are below.