Tag Archives: communications

SXSW 2018: Why Carly Rae Jepsen Should Be Every Communicator’s Inspiration

When you think about how to tell a story, you don’t usually think about numbers. But a pair of scientists who changed careers to focus on communications, Randy Olson and Jayde Lovell, are breaking narrative down into a simple equation that allows you to quantify the strength of your narratives.

Inspired by the writers of South Park

They were inspired after listening to the creators of South Park talk about how they approach their scripts. In their second draft for each episode, Trey Parker and Matt Stone have a Rule of Replacing: “Every time you replace an “AND” with a “BUT” or “THEREFORE” the storytelling gets better.”

Read more after the jump…

What Communicators Can Learn from Teen Activists

Screen Shot 2018-03-02 at 8.35.20 AMLike other Americans, I watched in horror as yet another school shooting took place, this time in Florida. If there is any good that comes out of this, it has been watching enraged teens share their voices in every possible way. I found this PR Week article: Politicians worst nightmare: Tone, Social Savvy make Parkland students authentic advocates, particularly interesting.

According to the article, what’s working is that students are not being careful and cautious and are not overly messaged. They’re being direct, outspoken and passionate. And they don’t have anything to lose, and everything to gain.

While many are speaking out about what happened, it’s the teenagers who could have the greatest impact on effecting real change. Theirs is the first generation that grew up with the internet and social media. To them, social media is allowing them to speak directly to elected officials, and rally people across the country on platforms to directly share their message.

Read more after the jump…

Expanding Team with Digital Marketing Expert

Clare Frey Joins GroundFloor Media & CenterTable teamWe are excited to announce that our GroundFloor Media (GFM) and CenterTable family continues to grow thanks to the recent addition of Clare Frey.

Frey joins the CenterTable team as director of digital strategy. Prior to joining CenterTable, Frey’s experience included working as a web content manager for the University of Colorado, communications manager for Techstars and marketing communications manager at Inspirato. Prior to that, she contracted with various publishing companies. She is an excellent writer and has a deep understanding of how thoughtful social media and digital content can connect people to brands, and have a positive impact for both.

Originally from Poncha Springs, CO, Frey earned her bachelor’s degree in English from Fort Lewis College in Durango. After getting to know a few GFM team members over the years and stumbling upon CenterTable’s website last year, she has been eager to join our team.Clare Frey Joins the CenterTable and GroundFloor Media team

In her spare time, Clare enjoys spending time with her husband and dachshund named Boris. She has a passion for animals and donates much of her time and money to animal welfare organizations and shelters. Colorado Horse Rescue is especially close to her heart. She is a self-proclaimed book-worm and is a huge fan of the mountains and getting outside. Clare’s favorite ice cream is pistachio and she can’t go a day without talking to her brother.

Her favorite quote is, “Ever since happiness heard your name, it has been running through the streets trying to find you.” – Hafiz of Persia

We are incredibly excited to welcome Clare to the GFM and CenterTable family. Her experience
across a variety of industries will be a great asset to our clients as we continue to create meaningful, creative and integrated marketing communications campaigns.

Into the Future: Thinking about Gen Z

Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.

Read more after the jump…

“Four Email Subject Lines That Make Everyone Hate You”…Including Media

emailGiven reporters rarely respond to the first email, just about every PR-professional has had follow-up via email or a phone call.

I recently came across this Fast Company article that I think can also apply to emails you send reporters: “Four Email Subject Lines That Make Everyone Hate You.” Here are some of the lines that the article calls out as ones to avoid:

Read more after the jump…

Skills That Are Needed for Today’s Communications Jobs: PART II

Barb and I were recently guest speakers at a Regis University communications class where we shared insights on what we do at GroundFloor Media and how we got into the business. Most of the students were sophomores and juniors and really wanted advice on how to get into the communications field after college.

Read more after the jump…

KIMYE VS. SWIFT: Communications Lessons from a Hollywood Feud

By now, you’ve likely heard about the most recent public battle between Kanye West, Kim Kardashian West (Kimye) and Taylor Swift. If you haven’t checked Facebook, Twitter, Snapchat or any news sites in the last week (I won’t judge), let me catch you up: Read more after the jump…

Professional Communication: ‘Just Not Sorry’

How many times a day do you say or type “sorry” in your communications? I am so guilty of this faux pas. And I’ll add to this how many times I say “thanks,” “If you could,” and “let me know” too. I heard a great story on NPR with host Audie Cornish on how Gmail has tackled these qualifying words in professional communication that made me laugh out loud. In the story, Cornish interviewed software developer Tami Reiss who wants to get people, well, specifically women, to avoid using words like sorry. Read more after the jump…

The Art of Saying “No”

 Stress free zone sign. Credit Flickr - thornypup: https://flic.kr/p/2emXS4

Stress free zone sign.
Credit Flickr – thornypup: https://flic.kr/p/2emXS4

I am one of those people who makes extensive lists to keep myself organized. Lists for home/household, client/work projects, volunteer projects, community events, kids activities and school, etc. I also live by my Outlook calendar. If I don’t write something down, it won’t get done. It‘s like my brain can’t keep track of all the moving parts anymore. I look around at colleagues and friends and it’s no surprise that we all live busy, multifaceted and often stressful lives.

It’s as if we are programmed to not be able to say “no.” But sometimes just saying “no” can help prioritize tasks and simplify our roles. Read more after the jump…

Tell Me a Story

storytellingI recently read a blog posted by Christopher S. Penn, vice president, marketing technology at Shift Communications, about testing your story telling skills as if you were tucking your child in – or remembering a time when you tucked a child in – at bedtime. “You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release.” A child just wants you to tell him/her a story.

Read more after the jump…