I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.
“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…
An important question came up in a recent meeting: Should the focus of social media channels be marketing or community building?
To be sure, we didn’t come to a definitive answer in the 60-minute meeting, but I’ve been thinking a lot about the question and how it mirrors many of the current grey areas and questions about the marketing communications industry.
Futurism, leadocracy and nanosecond culture were just a few of the big terms and even bigger ideas discussed during the TEDxMileHigh Values & Instincts event at the Ellie Caulkins Opera House on this past Saturday. The annual event welcomed approximately 2,000 curious minds from across the Denver metro area. From more traditional leaders like Roxane White, who serves as chief of staff to Governor John Hickenlooper, to promising stars such as Easton Lachappelle who is tackling the challenges of prosthetics and wireless robotics at the ripe old age of 17, the day did not disappoint.
I participated in the first half of the event and came away inspired, but also a bit numb. In the moment, it all seems possible that “love” is the only “currency” we need to solve our problems both big and small. And sometimes I do experience the realities of “scarcity” in our community that cannot only be solved with “reciprocity” alone. (Yes, this is oversimplifying of few of host Tim O’Neill’s quick references.) So in reality, what are actionable next steps for a committed citizen?