Tag Archives: Community Giving

Digital advertising playbook for nonprofit holiday giving campaigns

Giving Campaigns

It’s that time of year again: That time when nonprofits start to think about capitalizing on the charitable mood that tends to spike around the holiday season.

But here’s the problem: Just about every nonprofit across the country is having this same inclination. Take Colorado, for instance: We have Colorado Gives Day every year in early December, which is a 24-hour period in which Coloradans are encouraged to give to their favorite registered nonprofit. The nonprofits who raise the most then receive an extra funding boost from an incentive fund created for that day.

But with all that competition, there’s plenty of noise, especially in the digital space. So how do you help your campaign stand out?

That’s a question many clients have posed to us — so much so that we’ve developed a bit of a playbook; one that has shown to be particularly helpful for smaller nonprofits looking to fully dive in to the holiday giving season for the first time.
Read more after the jump…

Small Idea, Big Movement

bohsw-zcuaavuieI love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.

“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…

Mountainfilm in Telluride and Giving in Your Community

Telluride Mountain Film Festival Just as I anticipated, I left Mountainfilm Festival in Telluride energized to help save the world. And before reality settles back in, I want to share some thoughts from my amazing Memorial Day weekend experience and shed some light on why GroundFloor Media (GFM) is such a strong proponent of being involved in the community – no matter how big or small YOUR community is.

Whether watching “The Crash Reel,” which details Olympic-hopeful Kevin Pearce’s traumatic brain injury and his newfound passion to help others in their recovery, “The Water Tower,” which was described as a “climate-change movie that involved some rock climbing,” “Bidder 70,” which shares the story of how Tim DeChristopher bid on 22,000 acres of Utah land worth $1.7 million (which he never intended to pay for) in order to protect it from oil and gas exploration, or “High and Hallowed: Everest 1963,” which chronicles the first American ascent of the renowned 29,029-foot peak – I was moved by the large and small actions individuals take each day to further the causes they are passionate about.

Read more after the jump…

GroundFloor Media In The Community

Food Bank of the Rockies

The GFM team at Food Bank of the Rockies

Those of you who read our blog regularly know that giving back to the community is central to what GFM is all about. While our community outreach takes many forms, including providing pro bono PR support to our nonprofit partner SafeHouse Denver, offering a discounted rate to other nonprofit clients, and our Get Grounded volunteer program, last week it took the form of a team volunteer day at Food Bank of the Rockies.

Twice a year – generally in the spring and fall – we take time as a team to step away from our computers and complete a community service project. Earlier this year, we spent an afternoon with the kiddos in Colfax Community Network’s after school program. Last Tuesday, we spent the morning at Food Bank of the Rockies, filling boxes with food for the USDA Commodity Supplemental Food Program, a program that targets low-income pregnant and postpartum women, their infants and children, and seniors. At the end of our two-hour shift, we had built and packed more than 300 boxes of food. We also collectively donated more than $300 to another Food Bank program, Totes of Hope, through which kids in need receive totes filled with 8 – 9 pounds of nutritious kid-friendly food on Fridays to help carry them through the weekend. It felt great knowing that we’d been able to contribute to such worthy causes, and it was a lot of fun spending time together away from the office. And, as Kimmie Greene wrote last week, being able to work together in the community is a great source of inspiration for our team!

Read more after the jump…

Kids on Colfax


Thanksgiving came a bit early to GroundFloor Media (GFM) this year.

In the weeks leading up to the annual kick-off to the holiday season, Alexis Anderson, Amanda Brannum, Kimmie Greene, Laura Love-Aden and Jennefer Traeger, aka the Colfax Crew, set out to collect personal hygiene products and clothing donations to support the Colfax Community Network (CCN), an organization dedicated to providing information and programs to the children and families residing in low-income and transient housing (primarily residential motels) along Colfax Avenue in Denver.

On Nov. 17, the team filled three cars with donated goods and that was just the beginning.

Once the cars were unloaded, the fun began as the team spent the afternoon volunteering with the kids from the CCN afterschool program. The program strives to create an afternoon of “normalcy” – a break for kids who are likely heading home to unpredictable circumstances.

The kids, ranging in age from 5-11, gathered together to read and share stories about the day before eating homemade snacks and starting homework. Toward the end of our time together, pencils and notebooks were traded in for straw hats and stuffing to build two scarecrows for the CCN garden. The GFM team worked with the kids throughout the afternoon, engaging them about their favorite foods, music and hobbies, as well as helping them with spelling and math.

We felt lucky and proud to spend time with the kids and staff at CCN and urge anyone with two hours to spare to reach out and volunteer their time. The connections are invaluable and remind us in the midst of the mayhem of Black Friday and Cyber Monday about the true meaning of the holidays and giving.

Our involvement with Colfax Community Network is part of the agency’s 10th Anniversary Get Giving campaign. GFM is celebrating 10 years in business by donating a total of $10,000 to four Denver-area nonprofits – $2,500 per organization – Colfax Community Network, Underwearness, Morris Animal Foundation and Dress for Success. In addition to the cash donation, GFM staff divided up into four teams to collect community donations and volunteer time for each organization.