“2017 will be remembered as the year that redefined corporate social responsibility. Although CSR will always be grounded in business operations…the stakes have gotten a lot higher. Companies must now share not only what they are doing, but what they believe in.”
~ 2017 Cone Communications CSR Study
Cone Communications recently released the results of its annual CSR study, and as usual, it was packed with great insights for cause marketers. While a full breakdown of the study results can be found on Cone Communications’ website, I want to focus on three points in particular.