Tag Archives: content

CenterTable acquires Fourth Wall Productions, Expands Video Capabilities

Video, CenterTable

Some of the CenterTable video team on site at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

Social Media Content: Are You Branding, or Selling?

Are you selling on social media?

Are you selling on social media?

Should social media be a space for branding/thought leadership or a function of your sales team?

We work with clients on this issue often and the short answer is that social media, when done correctly, should do both. On one side, organizations shouldn’t (or can’t afford to) blindly pass on an opportunity to generate sales or action through a channel where opportunity exists.

 

Or using it to build trust and credibility?

Or using it to build trust and credibility?On the other hand, social media isn’t simply “another sales channel.”

On the other hand, social media isn’t simply “another sales channel.”

 

 

We (and many others) have made the comparison often: social media should be treated like a cocktail party or networking event. If you walked up to everyone you met at an event, told them what you do, why they should work with you, hand them a business card and walk away, you wouldn’t be making a great impression on anyone. The better approach is to engage with those you’re talking with and actually build rapport and credibility.

Read more after the jump…

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede.

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…

Better visuals are the key to social media success

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You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.

Tools

VentureBeat: Google launches Data GIF Maker to help storytellers convey information through animations
It can take a lot of time to create infographics. Google aims to simplify the process with their new tool that creates animated GIFs with your data. The tool is meant to help you tell your data story in a more visual way. For now the types of graphs you can create are limited, but knowing Google, if it turns out to be popular they’ll add plenty more options. Read more after the jump…

Content is All Around You (Even if You Think It’s Boring)

Some behind-the-scenes content, combined with "staff pics" from our clients at Elite Brands.

Some behind-the-scenes content, combined with “staff picks” from our clients at Elite Brands.

We’ve had a couple of strategy sessions with our clients recently and a recurring theme has come up: Sometimes what you consider “boring” might actually be extremely engaging content.

Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.

Read more after the jump…

Thoughts from CenterTable’s 6th SXSWi Denver Download

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Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.

Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.

Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.

Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…

Consuming a Balanced Information Diet is Harder Than You Might Think

No matter where you stand on politics, these past few months have sure been a roller coaster. And whether you’re currently at the high point or the low, there’s no doubt that algorithms from Google to Facebook are feeding you news and information that align closely with your personal beliefs and validating your position.

The Benefit and Challenge of Algorithms

Eli Pariser's illustration of a filter bubble.

Eli Pariser’s illustration of a filter bubble.

Algorithms aren’t new, and as communications professionals we benefit from their ability to help serve information directly to our target audiences. But as conscious consumers, algorithms can present challenges that are perhaps amplified in light of this recent election.

Interestingly, this 2011 TEDTalk by Eli Pariser, founder of Upworthy, has been circulating the Twittersphere lately and while the talk, titled “Beware online ‘filter bubbles,’” is five years old, it’s pretty incredible how little seems to have changed. Read more after the jump…

Three Things NBC and the Olympics Reminded Us About Content

Photo credit: Brian Godfrey

Photo credit: Brian Godfrey

I’m a guy who genuinely enjoys the Olympics. When you combine a few sports I know well with several sports I know absolutely nothing about – and then roll it all up with fierce competition and patriotic undertones…count me in 11 out of 10 times.

Unfortunately not everyone feels the same, and it showed with the TV ratings from the Rio Olympics – down 17 percent from the 2012 London games. A major part of the problem, it seems, was tape delayed programming and the subsequent social media spoilers. NBC’s approach to Olympic coverage in Rio reminded us of three very important things that hold true across the board when it comes to content:  Read more after the jump…

Denver Digital Summit: Creating Great Content

The Denver Digital Summit 2016

The Denver Digital Summit 2016

My colleague Will Holden and I had a chance to attend the Denver Digital Summit last week to listen in on all things digital – trends, strategies, new tools and ongoing tactics. It’s great to see this Denver-based conference thrive and continue to grow each year, and while there was a ton of talk about Snapchat and other emerging technologies there was one constant theme from nearly every session I attended: Tailored user experience (understanding and knowing what your audience wants first and foremost) needs to be the focus needs to be the focus of every campaign.

Read more after the jump…

Meet Our Sister Agency – CenterTable

CenterTable LogoFor years, we’ve been talking about how our industry is constantly evolving and how the lines are blurring between marketing, PR and advertising. During that time, we’ve experienced a rapid transformation at GFM with the evolution of digital communications. In fact, we’ve been working in this digital space for more than a decade – before Facebook was even available to the general public.

And that’s why we’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.

Read more after the jump…