Tag Archives: Creative Campaign

Using Bad Press to Educate the Masses

A couple weeks ago, the Golden State Warriors finally found out they would be playing the Utah Jazz in the second round of the NBA Playoffs. To many Warriors players, the news came as a disappointment, but not because they were concerned about facing the Jazz in a seven-game series. The confident Warriors were simply hoping they’d be spending their off nights in a more exciting city than Salt Lake.

Read more after the jump…

Marketing Metrics 101: Five Simple Steps

We get the question often, and it comes in several forms:

Metrics can be confusing, and worse, time consuming.

Metrics can be confusing, and worse, time consuming.

“What should we be measuring?”

 “We’ve got all these followers, but what are we doing with them?”

 “There are so many metrics, but which are the most important?”

“People saw our message, but what does that mean?”

The advent of digital marketing and social media is great because it allows us to measure an infinite amount of metrics.  The downside is determining which metrics are most important, and not wasting time on all of the other statistics. Here are five simple questions to ask when identifying the metrics that will matter most: Read more after the jump…