Tag Archives: crisis communication

Social Media’s Impact on a Crisis

By | Published: April 19, 2013
Sports Illustrated Boston Cover

When cell lines ring busy for hours and it impacts the masses – social media offers us, as individuals, the opportunity to community with our loved ones.

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How (not) to Announce an Unpopular Decision

By | Published: February 13, 2013

Remove Wrestling from the 2020 Olympics? The International Olympic Committee (IOC) removed wrestling from the 2020 games, leaving a lot of Olympic fans up in arms. Did they anticipate this backlash?

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The Year in Social Media Crises – What We’ve Learned

By | Published: December 12, 2012

As social media continued to weave its way into the day-to-day life of more and more of the population, there were no shortages of social media issues or crises in 2012. But rather than share a “Don’t Do This” advice column, we’ve compiled this brief list of things we’ve learned, or been regularly reminded of, [...]

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Crisis/Issues Management: Don’t Get Caught In A Lurch On Social Media

By | Published: November 19, 2012
Gap Social Media Policy

You know the issues management project you are working on? That’s right, the one that has taken months and extra hours at the office to develop messaging, train and coach spokespeople, develop a communications plan and create a media response strategy? Well, let’s say it sparked a negative conversation online and your company needs to [...]

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Learning from the Presidential Debate: Can You Recover from a Bad TV Appearance?

By | Published: October 3, 2012

If you live in the Denver metro area, you may already be a little tired of hearing about the first Presidential debate set for Wednesday, Oct. 3. The road closures, the headaches, and the non-stop political ads. At least the first two will be done after tonight. “CBS Sunday Morning” ran an interesting story this [...]

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Best and worst of the London Games: Crisis PR edition

By | Published: August 14, 2012

With the 2012 Olympic Games officially over, it’s time to recap the best and worse from a crisis communication perspective. Social Media Games creates winners and losers: The London Olympics was unofficially dubbed the first Social Media Games, as social networks such as Twitter enabled athletes to chat directly with their fans for the first time. [...]

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Defensive Monitoring: How to Monitor What is Being Said About Your Company

By | Published: August 13, 2012

In today’s world where news, good and bad, spreads like wildfire, what can communications professionals do to stay on top of what’s being said and quickly respond when they need to? While there is no silver bullet, knowing what is being said about your company, organization or brand in real time is a critical first [...]

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Reputation Management and the Search Engines – Part II

By | Published: June 12, 2012

As we mentioned in our previous post, building a strong web foundation enables rapid and effective response to crisis situations.  Assembling all the elements that comprise a strong search engine optimization (SEO) strategy requires advance planning and a strong communications background.  At GFM we strongly recommend clients consider how to implement an SEO and content [...]

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Reputation Management and the Search Engines

By | Published: June 7, 2012

In this era of online communication, a person searching for a quick answer to a question will often simply “Google It.” Don’t know what that means? Google it or read this Urban Dictionary definition… When times are good, searching for an answer online isn’t typically too scary for a brand, unless the company website doesn’t [...]

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Is the media phone interview dead?

By | Published: May 7, 2012

Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?

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