Tag Archives: crisis pr

Amazon’s Drone Proposal Could Be A PR Minefield

It wasn’t a surprise that Amazon on Cyber Monday capitalized on its buzz-worthy plan to deliver packages to its customers’ doorsteps via drones.

Jeff Bezos used his “60 Minutes” interview on Sunday to get the ball rolling by talking about the innovative drone delivery plans. Though many people remain skeptical the idea will actually take hold, four or five or even 20 years from now, everyone tuned in to Amazon’s video, and it dominated conversation around the water cooler.

Read more after the jump…