Tag Archives: CSR

What is the Non-Cash Value of Experiencing Your Organization?

What is the Non-Cash Value of Experiencing Your Organization? | GroundFloor Media PR Agency | DenverNonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization? When was the last time you invited your corporate partner on a site tour or a behind-the-scenes experience with your services, or asked them to participate in a volunteer opportunity?

A few years ago, I was invited to Children’s Hospital Colorado for a half-day session at the hospital. I was with a small group of other agency partners, community influencers and donors, and we spent the day meeting with doctors, sitting in clinics and touring different departments throughout the hospital. My eyes were opened to the expertise, resource needs and opportunities as well as the challenges in health care.

I also participated this spring in a Denver Public Schools Day of Service with Noble Energy and the Denver Broncos where we helped move classroom furniture at Cheltenham Elementary School, participated in field day activities and met with the principal and teachers. As a parent, education is a top priority for me, and being able to step into the hallways for the day and feel the impact of budget cuts was eye-opening. Read more after the jump…

Meeting With a Corporate Partner For a Sponsorship? Be Prepared.

6 Tips To Prepare For a Sponsorship Meeting With a Corporate Partner | GroundFloor Media PR Agency in DenverIf you are meeting with a corporate partner to discuss a sponsorship proposal or charitable donation request, be prepared. Just as you would prepare for a new business meeting or job interview, you have one shot to make the best possible impression, so do your homework and come to the meeting prepared. The key to success? It should be all about them.

Whether you have worked with a corporate partner for multiple years or you are meeting for the first time, here’s what to research, prepare and bring to the meeting:

Read more after the jump…

The Current State of CSR in America

Corporate Social Responsibility 2017 Report

Photo Credit: Cone Communications

“2017 will be remembered as the year that redefined corporate social responsibility. Although CSR will always be grounded in business operations…the stakes have gotten a lot higher. Companies must now share not only what they are doing, but what they believe in.”

 ~ 2017 Cone Communications CSR Study

Cone Communications recently released the results of its annual CSR study, and as usual, it was packed with great insights for cause marketers. While a full breakdown of the study results can be found on Cone Communications’ website, I want to focus on three points in particular.

Read more after the jump…

Small Idea, Big Movement

bohsw-zcuaavuieI love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way in which everyone could help improve their own community. Their solution: They taught their local residents to take control of their community through gardening and eating.

“The answer was food,” said Warhurst in her TED Talk. “Everyone understands food. Food gets people talking; even better, it inspires people to take action.” They started with small herb gardens and community plots in a Northern England town called Todmorden. Then they planted corn in front of a police station, fruit trees on the sides of roads, vegetables in front of the senior center, and even planted gardens in the cemetery, where “things grow really well because the soil is really good!” Read more after the jump…

New Research on Millennial Habits and Corporate Social Responsibility

Millennials – they seem to be all the marketing world is buzzing about these days.

And for good reason. According to Dan Schawbel’s January 2015 Forbes article, “10 New Findings About The Millennial Consumer,” there are 80 million Millennials with $200 billion in annual purchasing power in the U.S. alone. No wonder companies are clamoring to find ways to engage them.

Read more after the jump…

Cause Marketing – Insights and Trends

Cause marketing is here to stay. That is the conclusion reached by Cone Communications in its recently released 2013 Cone Communications Social Impact Study, which takes a comprehensive look at 20 years of cause marketing-related data. A few notable statistics right off the bat:

  • 54 percent of U.S. consumers bought a product associated with a cause over the last 12 months, increasing 170 percent since 1993.
  • 89 percent of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35 percent since 1993.
  • 91 percent want even more of the products and services they use to support a cause.

Read more after the jump…

Cause Marketing “Coopetition” – Joining Forces to Make a Big Impact

I recently came across an article on Forbes.com titled “Cause Marketing Coopetition on the Rise” by cause marketing guru David Hessekiel that I wanted to share here – because, to me, it really speaks to the true spirit of cause marketing (or at least what that spirit should be).

Read more after the jump…

Making a Difference: Office Depot

I came across an article recently regarding Office Depot’s latest cause marketing effort – and was truly wowed. This strikes me as an outstanding example of how a company can use the power of its voice and brand to make a real difference in the world. (By way of a quick summary – Office Depot recently launched an anti-bullying campaign with One Direction, “1D + OD Together Against Bullying,” that coincides with the band’s summer concert tour and will continue this fall with educational programs in schools across the country. The company engaged in a similar campaign with Lady Gaga’s Born This Way Foundation last year, “OD + BTWF = We Supply Kindness.”)

Read more after the jump…