Tag Archives: data

ICYMI: In Case You Missed It


weekly-reads-groundfloor-media-center-table-movedThe social world continues to run like a hamster in a ball, but we’re taking a moment to step out of the rat (hamster?) race to reflect on some of the erudite content GroundFloor Media and CenterTable have put out into the world.

We’ve (Temporarily) Moved!

If you missed our Tweet, don’t be alarmed when you stop by 1923 Market St. and don’t find us. We’re a few blocks down the street as our offices are undergoing a remodel. We’re hoping to be back at the end of the summer. Read more after the jump…

Facebook Algorithm Changes and a SXSW Preview


It’s one of our favorite weeks of the year: South by Southwest Interactive (SXSWi) week! We’re very excited to be sending Jon Woods and Adrienne Schafer down to Austin to check out and report back on the latest and greatest in digital marketing from the festival. Be sure to check in with our blog Friday March 9 through Tuesday March 13 for a daily update from Austin, and follow along with @WoodrowWilson and the aptly handle’d @recap for real-time recaps of the various sessions and experiences they collect at SXSWi over the next five days. In the meantime, it seems everyone is wondering about Facebook’s algorithm changes, and many of us have questions about navigating the influencer relations space. Below are a couple of great articles to hopefully tide you over.


DigiDay: Media Buyers Aren’t Seeing Ad Prices Change After Facebook News Feed Changes

Some pretty ground-shifting changes were expected from Facebook’s recent algorithm/news feed updates. With the shift from a focus on publisher and brand content to more person-to-person interactions, the initial thinking was that brands would likely have to pay more to reach their audiences. And while it may be early, it doesn’t sound like there have been systematic shifts just yet. Read more after the jump…

Social Networks are Adding Features and Pushing the Limits


Social networks are constantly trying to attract new users and retain existing ones, but this week revealed the lengths that they’re willing to go to grow. Facebook is trying to hook users before they can legally create an account. Meanwhile, marketers are finding huge success on Instagram, and new features are about to help audiences share more content within the app. Finally, Twitter is looking to expand into developing countries by making itself available in 24 new countries.


The Verge: Facebook Launches a Version of Messenger for Young Children
Though it’s being advertised as a playful way for kids to interact with trusted friends and family members, the app is a not-so-subtle way for Facebook to attract future users. Read more after the jump…

The Data Dating Game

Welcome to the data visualization dating game! Hi, I’m Adrienne and I’m new around here. I like engaging social media posts, long creative sessions and most especially thoughtful incorporation of data before and after campaigns. My ideal date doesn’t just take a dip in the data pool, he jumps off the high dive and into the deep end. After his swim, he keeps only the necessary, glistening, shining drops of important, actionable data points.

As my major data crush Avinash Kaushik would say, getting drunk on data and providing “data pukes” is totally unnecessary, not to mention classless and a total turn off. What he means by that is having data is great, but dumping a bucket of it onto a page doesn’t answer the two most important questions data exists to answer – “So what”? And, “So that?”  Why is this graph important to your business and what is it telling you to DO!?

Read more after the jump…

It’s not their fault, but companies still have to apologize for massive data breach

It was the data breach heard around the world.

Millions of people’s email information was stolen in a massive security breach after hackers made their way into email marketing firm Epsilon Data Management’s systems. They only got names and email addresses – but just enough information to use to trick people with “phishing emails.”

It has been a test in reputation management for some of the biggest and most public companies, including Best Buy, Citi Bank, Verizon and Target. While they didn’t really do anything wrong, they are still faced with answering to their customers. Passing the buck doesn’t really work in this instance, after all, they hired the company that lost the information.

The swank Ritz-Carlton Hotel Company sent an email to its customers informing them of the breach, saying very contritely: “We take your privacy very seriously. The Ritz-Carlton has a long-standing commitment to protecting the privacy of the personal information that our guests entrust to us. We regret this has taken place and apologize for any inconvenience.”
They also created a FAQ page to further address concerns by their customers. Aside from the FAQ, most of the companies used a similarly worded response.

For Epsilon’s part, it offered an apology from its president Bryan J. Kennedy: “We apologize for the inconvenience that this matter has caused consumers and for the potential unsolicited emails that may occur as a result of this incident. We are taking immediate action to develop corrective measures intended to restore client confidence in our business and in turn regain their customers’ confidence.”

Even Epsilon’s parent company, Alliance Data, offered a statement from its CEO Ed Hefferman: “We fully recognize the impact this has had on our clients and their customers, and on behalf of the entire Alliance Data organization, we sincerely apologize.”

Epsilon’s first release came out last Friday, and was a paltry 61 words, saying a “subset” of customers’ data was exposed. Thankfully, a more complete release came out on Wednesday that was about 550 words and fortunately did not use the term “subset.”

Waiting didn’t seem to hurt ADS’s stock price. On Friday, it closed almost unchanged from a week ago, after slipping about $5 when the media caught wind of the story on Monday.

Unlike the Ritz, it did not include a FAQ, although that would have been helpful. And given the massive number of people affected, a separate web page addressing the issue would have made sense.
In this instance, the more information the better, with regard to repairing or preserving reputations.

~ Gil Rudawsky