Animation has always fascinated me. I drew endless comic strips and superheroes as a kid, and making those drawings move like what I saw on TV every Saturday morning was a dream. Taking a drawing from paper to screen gave it life, and all I wanted was to make the characters from my imagination real. When I finally started experimenting with animation in high school, I found a medium that was tedious, but every bit as rewarding as I had hoped. I eventually graduated with my BFA in animation, and although it’s not something I do every day at CenterTable, I relish the opportunity to bring drawings to life for clients who understand the value animation can have in telling a unique story. Read more after the jump…
Since 2015, GroundFloor Media and CenterTable have been proud to work on the Be A Smart Ash campaign. From naming to website development, campaign launch to ongoing education and awareness, the agency and client teams continue to thrive with this highly integrated campaign. With our next step, we will be bringing animation into the fold.
In fact, Be A Smart Ash recently earned the Ragan’s PR Daily 2017 award for Best Location-Based Campaign, adding to national industry kudos earned from the National Recreation and Parks Association (NRPA) late last year.
How to keep up momentum
Three years into the campaign with emerald ash borer (EAB) still not identified in Denver, the team realized that focusing on awareness for the third year in a row could cause consumer fatigue. And with growing awareness about EAB came an increase in questions about just how to combat the pesky pest. So, the team decided 2018 was the perfect time to pivot to an action-oriented message focused on treatment options, just in time for prime treatment season.