Tag Archives: denver

The Art of an Apology Tested in the Past Week

sorry_desuIt’s been a week of very public apologies: Pepsi, United Airlines and White House press secretary Sean Spicer.

Without getting into the merits of each crisis communication instance, since we have already worn a path around the water cooler, in general there are some best practices to make an effective apology that will at least take a bit of the sting out of a negative situation.

Immediacy: When something goes wrong and your reputation is at stake, the sooner you apologize, the better. This can be difficult, without knowing all the facts and when dealing with legal issues. But, an immediate apology that expresses remorse, admits responsibility, makes amends and promises that it won’t happen again should still feel real without having completed a full investigation.

Use Social Media: Either through Twitter, Facebook, YouTube — apologize on a platform that your target audiences are following. Read more after the jump…

Journalism and Growing Trend of Click-Baiting

HBO’s John Oliver takes on the media’s attempts to sell his show’s content through sensational headlines and clickbait.

As media outlets look to grow their shrinking audiences and advertising budgets, they are turning to popular online platforms to share stories and drive engagement.

The New York Times for instance, is setting the bar for how it presents its stories online, by including video, graphics, podcasts and photos. It’s refreshing compared to the tired ink and paper version that fewer and fewer people find on their door steps each morning. But, as some media outlets are looking to truly engage and embrace online platforms, there are others that are simply driving their audiences to digital properties to drive clicks, which they will somehow count as audience growth and sell to advertisers.

This trend is called clickbait, content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page or to comment, with the goal of growing audiences and digital revenue. It has nothing to do with journalism, although it can be cloaked as such.

Read more after the jump…

PR Complaints About Journalists

Changing JournalismMedia complaints about public relations pros are well known: too many lame pitches, misleading pitches, ill-timed pitches and incessant follow-ups.   But it’s a two-way street.  PR folks can be just as frustrated with with the media. Digiday offers some pet peeves that agencies have with the media. I can attest that all of them are based in some reality. Here are some of the highlights submitted by PR firms to Digiday, along with some personal experiences: Read more after the jump…

The Shrinking Denver Media Landscape

crumpled-newspaperThe shrinking Denver media just got even smaller. Last week, the Denver Post announced that 20 journalists took buyouts, and it was followed by an unknown number of additional layoffs.

This brings the total number of newspaper reporters working for Denver’s only metropolitan daily to less than 100. In perspective, 10 years ago, there were an estimated 400 journalists working for either the Post or the now-closed Rocky Mountain News.

Without getting into the critical role the media plays in our community, here are a couple points to consider as we work on behalf of our clients to navigate the Denver media landscape:

Build relationships: It will be nearly impossible to catch the attention of a journalist, let alone build ongoing relationships with the new crop of reporters. Just think, there are 90 journalists, half of which work behind the scenes, covering a metro area with 2 million people.

Strong pitches:  Getting a client’s news in the newspaper will be even more of a challenge, and only the best pitches will succeed. Strong news hooks and trends remain important. Read more after the jump…

Best Beer Labels in Denver

One of my home-brew labels from 2013

One of my home-brew labels from 2013

One of the most important things about being a professional designer is staying inspired. Many people outside creative fields often confuse the lines between design as a career and a hobby. Just because I love what I do doesn’t necessarily mean it’s always easy. Creativity is hard work. When I find myself in a design rut, I look to creative friends and colleagues to bolster my mind and get my creative brain back on track. I love checking out what other artists and designers are posting on Instagram and Twitter, but I also find inspiration in everyday objects. As a designer AND home-brewer, beer labels are one of my favorite sources of inspiration. Read more after the jump…

Best Denver Restaurants: A Love Story

Some favorite meals at Denver's Civic Center Eats this summer!

Some of our favorite meals at Denver’s Civic Center Eats this summer! Photo by @jimlicko on Instagram.

On any given day at GFM, you’ll find team members swapping recipes, sharing
homegrown veggies, or enjoying a homemade treat prepared specifically for everyone to share at our center table. But our love of food goes beyond that which we prepare for ourselves – GFMers love to eat out. Whether it’s with friends or family, you’re likely to find one or more team members at a local restaurant any given night of the week.

Last month we shared a list of some of our favorite books. As we enter the season for celebrations and entertaining visiting friends and family, we thought it was the perfect time to share our take on the best Denver restaurants! Read more after the jump…

Lessons In Communication From My Mom and Stormy Rottman

Thinking back on it, my career in communications was inevitable. I always scored off-the-charts for verbal skills (if you know me personally, this shouldn’t surprise you!) and from an early age my mom encouraged me to take responsibility and speak up for myself.

Today, I appreciate and apply these lessons (thanks, Mom!) every day as a professional communicator. However, I’m beginning to wonder if kids today are learning these same basic skills. Or has technology completely undermined their ability to truly and personally communicate? Read more after the jump…

Master the Television Interview With These Tips

IMG_5386All media interviews are not created equal.
Case in point: speaking to a television reporter is different than a newspaper reporter. The former wants quick sound bites and the latter may want more background and an extended interview. During a recent television media training session for one of our clients, the GroundFloor Media team offered the following tips for mastering the television interview:

Look the part: A suit and tie at the dog park is not realistic
Prepare sound bites: Don’t over answer, and remember they will only likely use 20 seconds of what you say
Show some emotion: You are passionate about what you do, show it
Share questions with interviewer: Gently helping them know what to ask can steer the interview in the right direction
Body language matters: Don’t fidget
Speak slowly: Remember to pause, and that you speak faster when you are nervous
Nothing is off the record: If you are miked up, you are on the record
Don’t answer every question: Keep to your messages and sound bites
Be comfortable with silence: Wait for the next question instead of filling the empty space
Practice: This is key. Most of us are not comfortable under the lights

In most cases, television reporters want you to do well on camera, and the more you are prepared the better you will come off on camera. And for most people, speaking in front of a camera is uncomfortable, so practice, practice, practice.

Gil Rudawsky Featured in Denver Business Journal

GroundFloor Media’s Vice President Gil Rudawsky had a recent column on a former journalist  working in the world of public relations published in the Denver Business Journal. Rudawsky highlights six misconceptions that some journalists have about PR professionals:

1) PR pros don’t work hard
2) There are no deadlines in PR
3) No stress
4) PR people don’t know how to write
5) PR pros couldn’t make it as journalists
6) PR is just spin

Find out the truth about these misconceptions over at the DBJ.