Tag Archives: denver

What Print’s Slow Transition to Digital Means for PR

By | Published: May 6, 2013

The digital age and pay walls are finally taking hold at the nation’s largest newspapers, bringing new life to an industry struggling to reinvent itself. For the world of PR, the figures released Wednesday by the Alliance for Audited Media means that our industry can still try to pitch news outlets with more of a [...]

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South by Southwest Interactive Denver Download Recap

By | Published: April 4, 2013

GroundFloor Media hosted its second “SXSWi Denver Download” event, bringing several recap presentations back to Denver from Austin. This year our presenters included Taryn Fort from The Colorado Health Foundation, Joe Murphy from The Denver Post, Jen Margoles and Jen Swift from 34 Degrees and Jon Woods from GFM.

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NBC Spat With Emanuel Brothers, Hickenlooper Outburst

By | Published: April 1, 2013

The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk [...]

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GroundFloor Media’s Gil Rudawsky Offers
Crisis Response Tips for Denver Business Journal

By | Published: March 25, 2013

An integral part of a crisis-response plan is providing clear, honest messages to various audiences that might be affected by the bad news. Yes, you need to spend time responding to allegations and working with the media. But keeping other key audiences in the loop as well often can take the sting out of a [...]

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Labeling GMOs a good PR move by Whole Foods

By | Published: March 15, 2013

Whole Foods has changed the way many Americans shop for groceries, but is its decision to create a so-called “health-halo” with GMO-labeling going too far? The fast-growing and sometimes irreverent grocery chain announced last week that it will label all products on its shelves that contain genetically modified ingredients or organisms (GMOs). As part of [...]

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Wary Public Digest Food Labeling Scandals

By | Published: February 25, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: There are few instances that upset the public more than being lied to, particularly about what they’re eating. In the last month, there have been several huge misrepresentations about food products, starting with the ongoing horsemeat scandal [...]

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GroundFloor’s Gil Rudawsky featured in Denver Business Journal on Social Media Crisis Plans

By | Published: February 4, 2013

Corporate or business Facebook and Twitter accounts aren’t just about “likes” and updates. They are about honest interactions with the public, good and bad. And beware: Online social forums are one hashtag or Facebook post away from turning nasty. To help prepare an organization’s Facebook and Twitter pages or online campaigns from turning sour, there’s [...]

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Veteran Reporter Quits Because of Nasty Online Comments

By | Published: January 9, 2013

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. Journalists are supposed to have thick skin, hardened over the years by covering the endless stream of news and taking beatings by editors, sources, and the public. But one veteran journalist decided he’s throwing in the [...]

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7-point checklist to prepare for a holiday break

By | Published: December 17, 2012

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. As you check off the final items on your to-do list before holiday break—assuming you’re taking a few days off for the holidays—take a few minutes to review the following crisis PR prep list just in [...]

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Managing client expectations: 6 guidelines for PR firms

By | Published: December 3, 2012

Public relations is like owning stock—it’s a long-term investment. Despite what some clients expect, big media hits that come a week into a PR campaign are few and far between. A steady drip of media hits is more realistic and better in the long-run. I know from being a journalist, and now as a PR [...]

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