Every year I look back at what was popular in graphic design and make my predictions for the trends that will stick around for another year. In 2018, graphic design will continue to incorporate cropped and chaotic typography, bright colors, gradients and custom illustrations. These trends will be pushed even further in the upcoming year, though. Colors will be brighter, and designers will utilize patterns and hues that are reminiscent of the 1990s. Squiggles, triangles and dots in neon colors will be transposed over bold, disjointed typography. The soft pastel shades that were popular a few years ago will be replaced by rich, full-bodied colors, like purple, turquoise and ultramarine. Serif fonts will make a resurgence, especially for headlines on the web. Custom illustrations will still be a useful tool for businesses looking for a handcrafted touch that separates them from competitors. When done right, illustration is a powerful storytelling tool that fosters connections between brands and customers.
Below are some examples of the graphic design trends you will likely see more of in 2018. Happy New Year!
Simply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”
According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.
Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.
You might not know his name, but you undoubtedly know his work. Ivan Chermayeff and his New York-based design firm are behind some of the most iconic logos in America. Chermayeff’s impact on the design community is evidenced by his portfolio, which includes illustrations, posters and sculptural installations, as well as the logos for Harper Collins, The Smithsonian Institution and Showtime.
His modern designs were among the first to use abstraction to express corporate identity. In Chermayeff’s opinion, a logo should be clean, crisp and easily comprehensible. In a 2015 interview at the University of Texas, Chermayeff explained, “It is usually a two-month process to get to that point, but it should look like it took five minutes.”
Chermayeff passed away earlier this week at the age of 85, but his timeless designs have cemented his legacy as one of the most important graphic artists of the 20th century.
Though I do my best to anticipate client needs, problems occasionally arise when clients haven’t fully considered what their design needs actually are. It’s easy to say, “I need an infographic,” or, “We want an updated logo,” but it’s much harder to dissect the who, what, when, where, how, and why of a creative project.
Graphic Designers are trained to glean as much information as we can from interactions with our clients, but a reciprocal relationship in which the designer and the client are open and honest always results in the best work.
The way we interact online is constantly evolving. For brands, we’re finding new ways to connect with consumers – and it is becoming even easier for those consumers to tell the world about their experiences with brands. This week, we take a look at some new opportunities – and risks – to consider when we’re building connections out in the digital space.
Website Magazine:User Reviews Are King Online reviews can either make or break your business. Twenty-two percent of users will not buy after reading just ONE negative review, and consumers are likely to spend 31 percent more on a business with excellent reviews. This handy infographic explores how valuable – or potentially damaging – an online review, and your response, can be for your business. Read more after the jump…
The internet went into a flurry after Donald Trump’s Twitter typo, trying to decipher what exactly he was trying to say. As expected, memes erupted instantly. Now, however, the word might actually have a meaning. On June 12, Rep. Mike Quigley (D. Illinois) introduced a proposal that would amend the current Presidential Records Act to make it illegal for the president to delete social media posts. The proposal’s full name is the Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act.
It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.
As the director of creative services at CenterTable, my goal is to make sure our clients have all the tools they need to visually tell their stories. I love the variety of projects I get to work on and all the amazing businesses and nonprofits I’m able to collaborate with. Telling meaningful stories is what inspires me to become a better designer and a more creative problem-solver. However, for a long time I’ve missed telling my own stories through art and design. Read more after the jump…
We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…