Tag Archives: design

Even Professional Designers Need a Creative Outlet: Part 2

A few months ago, I decided it was finally time to carve out some time to work on an animated short film outside of work. Though I knew I would not be able to commit to an hour or more of extra work per day, I promised myself to work on this new endeavor for at least five minutes every day. The five-plus minutes could be spent taking notes, writing the script, drawing characters or designing landscapes. Read more after the jump…

Online User Reviews Are No Longer a One-Way Street

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The way we interact online is constantly evolving. For brands, we’re finding new ways to connect with consumers – and it is becoming even easier for those consumers to tell the world about their experiences with brands. This week, we take a look at some new opportunities – and risks – to consider when we’re building connections out in the digital space.

User Reviews

Website Magazine: User Reviews Are King
Online reviews can either make or break your business. Twenty-two percent of users will not buy after reading just ONE negative review, and consumers are likely to spend 31 percent more on a business with excellent reviews. This handy infographic explores how valuable – or potentially damaging – an online review, and your response, can be for your business. Read more after the jump…

What is COVFEFE? Potentially an Amendment to the Presidential Records Act

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The internet went into a flurry after Donald Trump’s Twitter typo, trying to decipher what exactly he was trying to say. As expected, memes erupted instantly. Now, however, the word might actually have a meaning. On June 12, Rep. Mike Quigley (D. Illinois) introduced a proposal that would amend the current Presidential Records Act to make it illegal for the president to delete social media posts. The proposal’s full name is the Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act.

Digital Trends: COVFEFE Act Would Make it Illegal for the President to Delete Tweets
Rep. Mike Quigley previously introduced the Making Access Records Available to Lead American Government Openness (MAR-A-LAGO) bill. The man loves politically charged acronyms! Read more after the jump…

Hot Platforms Offer Cool New Features, Just in Time for Summer

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It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.

TechCrunch: Facebook Inserts Itself Into Politics With New Tools That Help Elected Officials Reach Constituents
To improve interactions between elected officials and constituents, Facebook has introduced three new features: constituent badges, constituent insights and district targeting. The features ladder up to Mark Zuckerberg’s ambition to increase civic engagement on the platform and we can’t wait to test them! Read more after the jump…

Even Professional Designers Need a Creative Outlet

As the director of creative services at CenterTable, my goal is to make sure our clients have all the tools they need to visually tell their stories. I love the variety of projects I get to work on and all the amazing businesses and nonprofits I’m able to collaborate with. Telling meaningful stories is what inspires me to become a better designer and a more creative problem-solver. However, for a long time I’ve missed telling my own stories through art and design. Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

Holiday Movie Color Palettes

The red and green color combination is synonymous with Christmas. Any time those colors are used together, the viewer will inevitably think of the holiday season. Color combinations also act as identifiers for movements, campaigns, brands and countries. The rainbow flag is a symbol of the LGBTQ community. Pink has become the color of breast cancer research and awareness. Tiffany & Co. is known for its specific shade of turquoise.

All visual designers have to be aware of how color adds nuance to our work. For example, an illustration in a cool palette could evoke completely different feelings than the same illustration in a warm palette. Color has a profound ability to act as a storytelling mechanism in art, and especially in film. In particular, filmmakers like Wes Anderson and Tim Burton are known for their distinctive use of color.

In the spirit of the holidays, I’ve taken scenes from six of my favorite holiday movies and simplified them into color palettes. Can you guess what the movies are just by looking at the colors? Some are easier to pick out than others. The answers are below.

christmas movie color script How the Grinch Stole Christmas Read more after the jump…

The Storytelling Power of Animated GIFs

Animated GIFs became more accessible than ever when Apple created its GIF keyboard for iOS 10. The addition offers users a fun, easy way to interact with friends on mobile that has further broadened our digital forms of expression. GIFs provide us with a visual way to describe how we’re feeling. My wife knows exactly what I’m trying to say when I send her a simple GIF of Michael Jordan crying, or Kim Kardashian rolling her eyes. Though sending these types of GIFs is an entertaining form of expression, they don’t even begin to show how powerful animated GIFs can be as a storytelling device. Businesses have an opportunity to use custom-designed GIFs to help tell their story and expand their reach. There are many super-talented artists creating amazing GIFs that transcend how most people view the medium, and companies should take notice. I’ve listed some of my favorite artists below:

Read more after the jump…