Tag Archives: digital marketing

New Updates in the Digital and Social Media World That Will Make You Sound Smart

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This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.

Instagram

Instagram: Branded Content Tools on Instagram
Many influencers and brands are breaking the law, and Instagram’s new feature makes obeying the law easier. By law, influencers have to disclose paid partnerships or promotions. Something many are failing to do according to the FTC. Instagram’s new feature makes it easier to clearly display promoted or partner posts. Read more after the jump…

Digital advertising playbook for nonprofit holiday giving campaigns

Giving Campaigns

It’s that time of year again: That time when nonprofits start to think about capitalizing on the charitable mood that tends to spike around the holiday season.

But here’s the problem: Just about every nonprofit across the country is having this same inclination. Take Colorado, for instance: We have Colorado Gives Day every year in early December, which is a 24-hour period in which Coloradans are encouraged to give to their favorite registered nonprofit. The nonprofits who raise the most then receive an extra funding boost from an incentive fund created for that day.

But with all that competition, there’s plenty of noise, especially in the digital space. So how do you help your campaign stand out?

That’s a question many clients have posed to us — so much so that we’ve developed a bit of a playbook; one that has shown to be particularly helpful for smaller nonprofits looking to fully dive in to the holiday giving season for the first time.
Read more after the jump…

Using Bad Press to Educate the Masses

A couple weeks ago, the Golden State Warriors finally found out they would be playing the Utah Jazz in the second round of the NBA Playoffs. To many Warriors players, the news came as a disappointment, but not because they were concerned about facing the Jazz in a seven-game series. The confident Warriors were simply hoping they’d be spending their off nights in a more exciting city than Salt Lake.

Read more after the jump…

CenterTable @ SXSW 2017: Friday Sessions

Noor Tagouri speaking at SXSWi 2017

Noor Tagouri speaking at SXSWi 2017

The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…

Is Organic Facebook Reach Dead?

Organic Facebook Reach

What can we do to increase organic reach?

We’ve recently been hearing a frequent question from a number of our clients: “Is it even worth it to be active on Facebook anymore, given how you have to pay for anyone to see your content?”

It’s true that Facebook’s continually evolving news feed algorithm has been placing less and less emphasis on brand-related content. There are so many variables at play that it’s hard to provide a concrete statistic, but some research shows that your posts may be organically reaching only 6.5 percent of your total fan base – or even less. Gone are the days when all of your organic posts can easily reach thousands of customers. Read more after the jump…

Weekly Reads – Where Will 2017 Take Social Media and Digital Marketing?

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The numerous recaps of 2016 have been written, so it’s clearly time to usher in the “what will happen in 2017” articles, and we have a number of interesting insights and predictions for you this week. This is for certain: the only constant in our industry is change.

Fast Company: How Companies Will Use Social Media in 2017

The decline of organic reach on social platforms continued in 2016. Changes in platform algorithms are making it harder and harder to get your messages in front of your followers. But fear not, says Fast Company, “The new social media order that’s taking shape in 2017 promises companies the kind of precision and measurable results long expected from traditional channels like print and broadcast.”

Media Post: Social Video Viewing Enhances Purchasing

While the Fast Company article tells us as many as 25% of purchases are influenced by social media, this research-based article is a bit more specific, “45% of people are more likely to tell friends and family about a brand after watching a good video by that brand on social media.

Social Times: A Look At Social Video’s Big, Bright (And Somewhat Uncertain) Future

Juxtaposed against organic reach, the social media and digital advertising target continues to move at a breakneck pace. The advent of live and 360 video offerings are the latest keeping advertisers on their toes…and there doesn’t seem to be any end to the constant change in sight.

Ad Age: Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?

Speaking of change, Google’s latest offering is connecting brands directly with YouTube personalities/influencers, leaving some influencer-related agencies wondering what their future seat at the table will look like.

What CenterTable and GroundFloor Media Blogged About This Week:

Three Things NBC and the Olympics Reminded Us About Content

Photo credit: Brian Godfrey

Photo credit: Brian Godfrey

I’m a guy who genuinely enjoys the Olympics. When you combine a few sports I know well with several sports I know absolutely nothing about – and then roll it all up with fierce competition and patriotic undertones…count me in 11 out of 10 times.

Unfortunately not everyone feels the same, and it showed with the TV ratings from the Rio Olympics – down 17 percent from the 2012 London games. A major part of the problem, it seems, was tape delayed programming and the subsequent social media spoilers. NBC’s approach to Olympic coverage in Rio reminded us of three very important things that hold true across the board when it comes to content:  Read more after the jump…

GFM @ SXSWi: 2016 Preview

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Rain or shine, GFM will be at South by!

For the sixth year GFM is headed back to the South by Southwest Interactive conference in Austin, March 11 – March 15. Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog, or via Twitter (@WoodrowWilson and @CarissaMc).

The reason we value the South by experience so much is the fantastic programming, which is most easily explained as marketing-meets-digital-platforms-meets-Texas-meets-thought-leadership-meets-TED-Talks-meets-food-trucks-meets-pop-culture-meets-startups-meets-hipsters-meets-brilliant-minds-meets-Tech-Stars.

Read more after the jump…

A Seven-Step Social Media Strategy for Startups

Screen Shot 2015-10-19 at 3.44.39 PMThis week marks the return of one of GFM’s favorite events: The Wright from Something Independent. The Wright Award Night is a celebration of Colorado-based companies that are finding success at the intersection of lifestyle and commerce. Each company presents a 90-second video, and then finalists answer questions from a panel of business experts – Shark Tank-style – to narrow the field to one winner. Past winners include FlyLow, MHM Backpacks, Voormi, and Eldorado Climbing Walls.

This is the third year GFM has been a sponsor, PR partner and social media content curator for the event, and each year we find ourselves energized at the entrepreneurship of Colorado companies, and the outdoor industry in the state as a whole. Part of our excitement revolves around the potential all of the contenders have to bring their brands to life via social media and digital marketing.

As many entrepreneurs know, there is only so much time left in the day for managing social media. Here is a seven-step process for any startup to follow to develop (and organize!) a social media and digital marketing strategy:

Read more after the jump…

Social Media: Marketing vs. Community Building

Marketing, or Community Building?

Marketing, or Community Building?

An important question came up in a recent meeting: Should the focus of social media channels be marketing or community building?

To be sure, we didn’t come to a definitive answer in the 60-minute meeting, but I’ve been thinking a lot about the question and how it mirrors many of the current grey areas and questions about the marketing communications industry.

Read more after the jump…