Tag Archives: doping

Despite a troubling end, Lance Armstrong’s PR offers lessons

By | Published: October 22, 2012

The following is an excerpt from a story published by the author at Ragan’s PR Daily. Lance Armstrong’s highly effective public relations campaign, which began more than a decade ago, has finally coasted to a halt. The cycling icon’s team of PR pros can no longer compete with the stacks of damning evidence that alleges [...]

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Lance Armstrong offers short rebuttal to 202-page report

By | Published: October 11, 2012

Legal documents and investigative reports can be deadly reading, but the U.S. Anti-Doping Agency’s 202-page report released Wednesday documenting its case against former cyclist Lance Armstrong is as good as any spy novel. The report was posted in its entirety on The New York Times website, and it was heralded as “the most extensive, groundbreaking [...]

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Lance Armstrong’s crisis PR is best-case scenario

By | Published: August 24, 2012

Is Lance Armstrong opting for the least-worst option as part of a damage control campaign? After fighting allegations of performance enhancing drug use for most of his career, the seven-time Tour de France winner and cancer survivor and his PR team made a tactical decision to back away from the latest investigation, this time by [...]

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Facing new doping allegations, Armstrong fights back—again

By | Published: June 22, 2012

Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?

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In spat with ’60 Minutes,’ Lance Armstrong scores another PR victory

By | Published: June 5, 2011

If Lance Armstrong fans are waiting for “60 Minutes” to offer an on-air apology for its May 22 program focusing on the cyclist’s alleged doping use, they shouldn’t hold their breath. A quick review of the news magazine’s recent history shows only one on-air apology, and that was for airing a program about a heroin [...]

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