Tag Archives: election

Need Some Social Media Advice? Here Are Some “How To’s”


If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.

Inc.: Social Media Mistakes All Small Business Owners Should Avoid

Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them. Read more after the jump…

A Visual Analysis of Trump and Clinton’s Twitter Accounts

Barack Obama is the first president to have a Twitter account (@POTUS), and it is clear that social media will continue to play an increasing and integral role in politics. This election cycle, no candidate has moved his tiny thumbs more than Donald Trump, whose 140-character rants have put him in the spotlight almost as often as his orange glow and atrocious comb-over. Though his tweets have often gotten him into trouble, he’s found a committed audience through social media. Hillary Clinton has also amassed a strong following on Twitter, though her tweets are wisely curated, unlike Trump’s stream-of-consciousness dumps. Read more after the jump…

Opportunity Knocks: Taking Advantage Of The 2012 Election News Cycle

Following the recent election, the country is scrambling to figure out what the election results mean to various constituencies and issues. From Fortune 500 companies to nonprofit organizations and industry associations, the final weeks of the year offer an important window of time to take stock and identify the best way to align with the election outcomes and take advantage of the current news cycle on such hot topics as health care, energy and the environment.

Updating positioning statements and related key messages to reflect the outcomes of the election requires a delicate balance between opportunism and perseverance.

  • Step One: Maintain an innate understanding of your brand and organizational goals. Doing so will ensure that tweaks to positioning and messaging will not stray too far from core objectives.
  • Step Two: Understand the urgency of the moment. As new legislation is proposed and federal regulations implemented, the national conversation around key issues will become diluted. Therefore, the time is now to find a hook for your organization to capitalize on national attention around specific topics.
  • Step Three: Be willing to push outside your comfort zone by thinking beyond your day-to-day operations to the bigger picture. To effectively tie your organization to national trends you need to communicate in the context and terms that the public is used to hearing; avoid industry jargon and inside information.
  • Step Four: Find data. Are there metrics within your organization to support your updated position that more closely tie your business to the issues at hand? Review your assets and rethink ways of presenting information about your organization to make it specific to a particular issue.
  • Step Five: Know the news and take the time to communicate a position that enhances rather than repeats current news coverage. If you do not have a unique position, don’t publicize information that will fall flat with the media and key stakeholders.

Left, right or center … our nation is currently at a crossroads on many issues, uncovering opportunities for new voices and thought leadership. Be smart about how your organization is involved and let the nation know!

Colorado’s New Amendment 64 Moniker: Will it Stick?

Popular snack foodAs soon as it was clear that Amendment 64 would pass in Colorado, Governor Hickenlooper issued a statement that was spot-on and seemed to capture the fun and challenges around 64’s voter approval. “The voters have spoken and we have to respect their will. This will be a complicated process, but we intend to follow through. That said, federal law still says marijuana is an illegal drug, so don’t break out the Cheetos or Goldfish too quickly.”

His statement was covered nationwide and went wild on social media. And of course the jokes and guffaws about Colorado as cannabis central started immediately.

It reminded me of how Colorado was once again thrust into the national spotlight – albeit for very different decision – made by the voters. In 1992, Colorado voters passed Amendment 2, a constitutional amendment that excluded gays and lesbians from all anti-discrimination laws and policies in the state. The national backlash was swift and immediate with Colorado being named the “hate state” and calls for boycotts and cancelations of major events, all intended to hurt the state’s pocket book. Amendment 2, which was eventually deemed unconstitutional by the Colorado Supreme Court and U. S. Supreme Court, had an immediate and lasting impact on Colorado’s brand and reputation.

Read more after the jump…

Election night 2012 makes history on Twitter

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily.

Millions of tweets, likes and online posts are the new political lawn signs. From the debates to Tuesday’s election, the country took to social media as the preferred outlet for political commentary for the 2012 general election.

There were 10 million tweets during the first presidential debate, and Twitter’s own election coverage feed @gov said 20 million tweets were posted Tuesday using the #election2012 hashtag, making it the most tweeted political event in US history. As the television networks called the race for President Obama, @gov reported a stunning 327,453 election tweets per minute.

And the most retweeted missive ever came from the @barackobama feed, saying simply “four more years” and attached a TwitPic of the president hugging the First Lady.

Read more here.

Obama Plays High-Stakes Game Of Crisis PR

Barack Obama

The following is an excerpt from a story published by the author at Ragan’s PR Daily.

With just weeks to go before the presidential election, the White House is in full damage control, trying to blunt Republican attacks on its handling of the 9/11 attacks in Libya.

According to the Republicans and presidential nominee Mitt Romney, the killings in Benghazi represent a major failure in President Obama’s foreign policy.

As with any election issue, the deeper you dig into the incident the harder it is to assign blame for the tragedy. For Democrats and Republicans, it’s a competition for who can come up with the best sound bite that sticks with voters

For now, the Republicans are winning the game, putting Democrats on the defensive.

On Thursday, the president appeared on “The Daily Show with Jon Stewart” to answer repeated questions about changing stories about what happened in Benghazi and how the White House and the State Department seem to be at odds.

Read more at Ragan’s PR Daily

Mom bloggers assert their influence on politics

Don’t call them “mommy” bloggers, and don’t underestimate their role as a political force in this year’s election.

The rest of the world learned last week what the PR world has known for some time: The so-called soccer moms of yesteryear now have a strong voice that can sway legislation, product consumption, and corporate and government decision-making.

The power of this group—regardless of whether they work inside or outside the home—cannot be underestimated, and as the political season gets into full swing the public is likely to see more checks and balances offered in real time by the mom blog contingent.

From a crisis communication perspective, the strategy for responding when caught in the crosshairs of mom bloggers is straightforward: Quickly and completely apologize, and change your actions. Anything less will be futile and will simply bring gasoline to the already burning bonfire. And remember to duck, as online conversations always take on a life of their own, even if there’s a heartfelt apology.

Lobbyist Hillary Rosen, herself a mom with an online presence, learned this the hard way when she commented on a CNN program about how presidential candidate Mitt Romney’s wife has “never worked a day in her life.”

Within minutes, the mom bloggers went to work. By the end of the day, after some attempted sidestepping, Rosen was offering a full apology. Even the First Lady of mom bloggers, Michelle Obama, jumped into the fray, ignoring political lines and backing the wife of her husband’s likely challenger in November’s election. She tweeted: “Every mother works hard, and every woman deserves to be respected.”

That was tame. Most comments were along the lines of what @resourcefulmom tweeted: “The next person to tell me it was okay for Hillary Rosen to state that Ann Romney ‘never worked a day in her life’ is getting kicked. Hard.”

To the fray, the mom bloggers added a powerful new member, Ann Romney, Mitt Romney’s wife.

Ann Romney’s new Twitter account
was set up Thursday to offer a brief response, and with only four tweets so far, she’s already pushing 40,000 followers. Her first short missive said: “I made a choice to stay home and raise five boys. Believe me, it was hard work.”

In 2012, women’s votes will matter more than ever, and with social media as a platform for sharing opinions and ideas, “mom bloggers” have a legitimate and forceful voice that speaks to women—moms or not—and inspires action in politics and other arenas. They have a strong voice and are being heard.

(This post also appears on Ragan’s PRDaily.)